You added promotional products to your 2019 marketing strategy. Smart move!

Now you need a plan to get those personalized items into the hands of your target audience. Research shows that 83 percent of the people who receive personalized items are more likely to do business with that brand. So what are you waiting for?

Here are 10 powerful ways to use promotional products for branding:

Idea #1: Start with your staff

branded cell phone chargers

Don’t overlook the people on your payroll when handing out customized promotional products. Your employees will appreciate useful items such as travel mugs, phone chargers and tote bags with your company’s logo. They’ll use these items at work or take them along to soccer games where your name will snag even more exposure! Gifting your workers with personalized products also helps promote a team atmosphere.

Totally Promotional Koozies

The best times to award your employees are during an anniversary celebration, open house, holiday, or anytime you’d like to show a little gratitude.

Idea #2: Reward loyal customers

Custom printed hand sanitizer

Growing your customer base is awesome but don’t take your loyal followers for granted. Hand one of your imprinted items to customers during special promotions. A winter sale is a great time to give away custom lip balm and hand sanitizer. You’ll also reap marketing success at an economical price with customized pens. Use them as a reward for customers who enter your sweepstakes or sign up for your company newsletter.

Idea #3: Build new partnerships

red custom printed umbrella

Show your good taste and thoughtfulness to an important client or associate by giving them a customized promotional umbrella or business bag. You’ll score that hard-to-get appointment and ensure they won’t forget your generosity every time they see your name. Special gifts like these can be given annually to start off the new year or to honor a notable achievement. It’s never too late to make a good impression.

Idea #4: Sponsor with a splash

coldwater community picnic sponsorship bags

Show your community spirit by sponsoring school events, festivals, local fundraisers and more. Take your sponsorship to the next level by giving fun and useful promotional products to attendees! Customized can coolers and koozies® are extremely affordable and easy to distribute at any event. You also might consider donating custom banners to nonprofits that host special activities throughout the year.

Idea #5: Be unforgettable

glow in the dark promotional product ideas

Select promotional products and imprints that draw double-takes at trade shows, expos and corporate meetings. Maybe it’s a character stress ball or a wacky Glow in the Dark item that will do the trick. Sometimes a more traditional approach is needed such as a water bottle. You might try a profound or funny phrase to amuse and entertain. It’s all about you. Steal the moment.

Find an idea that works for you

Promotional products can take your business to new heights, but don’t stop there. Longtime business experts can help you find a marketing strategy that fits your needs. American Express recently published an informative blog on the subject titled “How To Make 2019 A Landmark Year For Business Growth.” You might also look into webinars and podcasts on related topics. Don’t expect immediate success, though; it can take months or even years for a company to see a substantial increase in profits after adopting a growth plan.

We’ve got your back

promotional product ideas

Choose a method that fits your needs and let us know if we can help in any way. We’ve been creating unique promotional products for businesses and organizations like yours for more than 25 years. Your success is our success.

Our Products. Your Story™.


Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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