You added promotional products to your marketing strategy. Smart move!
Now you need a plan to get those personalized items into the hands of your target audience. Research shows that 73 percent of the people who receive personalized items are more likely to do business with that brand. So, what are you waiting for?
Here are 10 powerful ways to use promotional products for branding:
Idea #1: Start with your staff
Don’t overlook the people on your payroll when handing out customized promotional products. Your employees will appreciate useful items such as bulk travel mugs, branded phone chargers and tote bags with your company’s logo. They’ll use these items at work or take them along to soccer games where your name will snag even more exposure! Gifting your workers with personalized products also helps promote a team atmosphere.
The best times to award your employees are during an anniversary celebration, open house, holiday or anytime you’d like to show a little gratitude.
Idea #2: Reward loyal customers
Growing your customer base is awesome but don’t take your loyal followers for granted. Hand one of your imprinted items to customers during special promotions. A winter sale is a great time to give away custom lip balm and hand sanitizer.
You’ll also reap marketing success at an economical price with customized pens. Use them as a reward for customers who enter your sweepstakes or sign up for your company newsletter.
Idea #3: Build new partnerships
Show your good taste and thoughtfulness to an important client or associate by giving them a customized promotional umbrella or business bag. You’ll score that hard-to-get appointment and ensure they won’t forget your generosity every time they see your name. Special gifts like these can be given annually to start off the new year or to honor a notable achievement. It’s never too late to make a good impression.
Idea #4: Sponsor with a splash
Show your community spirit by sponsoring school events, festivals, local fundraisers and more. Take your sponsorship to the next level by giving fun and useful promotional products to attendees!
Customized can coolers and koozies® are extremely affordable and easy to distribute at any event. You also might consider donating custom banners to nonprofits that host special activities throughout the year.
Idea #5: Be unforgettable
Select promotional products and imprints that draw double-takes at trade shows, expos and corporate meetings. Maybe it’s a character stress ball or a wacky Glow in the Dark item that will do the trick.
Sometimes a more traditional approach is needed such as a water bottle with a logo. You might try a profound or funny phrase to amuse and entertain. It’s all about you. Steal the moment.
Find an idea that works for you
Promotional products can take your business to new heights, but don’t stop there. Longtime business experts can help you find a marketing strategy that fits your needs. You might look into webinars and podcasts on related topics. Don’t expect immediate success, though; it can take months or even years for a company to see a substantial increase in profits after adopting a growth plan.
We’ve got your back
Choose a method that fits your needs and let us know if we can help in any way. We’ve been creating unique promotional products for businesses and organizations like yours for more than 30 years.
Your success is our success. Our Products. Your Story™.
