Promotional products continue to be hot marketing tools as businesses navigate their way into the new year. We’ve got the best giveaways for 2024 to boost your marketing efforts!

Brand exposure is essential for every business. Expensive advertising costs are the last thing retailers need, especially in a down economy.

The solution? Customized products! Promotional T-shirts, branded tote bags and other useful swag are often kept for years and rank No. 1 as the most effective form of advertising.

Your clients, employees and potential customers will see your logo every time they use these practical items. Promotional products give you exposure and build trust in your brand for a very affordable price.

We know each company and charitable group has different needs. So we researched trends, gathered ROI data and used our more than 30 years of experience to bring you the most effective promotional items out there.

Best promotional giveaways for 2024

What are hot promotional products right now? They are items people want, need and find useful in their daily lives. The customized products on this list are top-performing for businesses, organizations and nonprofits.

Take a look!

Custom water bottles

custom metal water bottle in blue

Water bottles are a top choice for companies dedicated to today’s health and environmental issues. First of all, water bottles encourage good health through hydration. Women should drink about 11.5 cups of fluid each day; men, 15.5 cups. Keeping an aluminum water bottle, plastic reusable water bottle or stainless steel water bottle nearby is a good reminder.

Reusable sports bottles also reduce the amount of disposable drinkware in our landfills, which makes them environmental heroes.

You can buy as few as 12 custom water bottles at Totally Promotional. Delivery and print setup is free on most styles. That’s a huge savings for you! And if you’re looking to save big bucks, browse our blank water bottles in every style and color.

Custom hats

custom hat in white with black logo

Hats with logos keep climbing on the best giveaways for 2024 list of marketing products. Customized hats generate a whopping 3,400 impressions throughout their lifetime! That’s a lot of attention to your logo. But it’s not surprising when you think about it. Hats sit on our heads, directly above our face where people direct their eyes.

Custom baseball caps or trucker hats are worn by people of all ages and gender. Hats, caps or whatever you wish to call them, have been around since at least the 1800s. They’ve become even more popular with girls and women over the years. (Hats are very handy for bad hair days!)

You might also want to check out our line of beanies, visors and embroidered hats.

Totally Promotional offers a minimum order quantity starting at six and a full range of imprint colors. The style selection continues to grow so it’s easy to find the right hat for your group.

Custom hand sanitizer

customized hand sanitizer

Gel and customized spray hand sanitizer are top choices for handouts when promoting hygiene. It’s easy to stash hand sanitizer bottles at home, work, the gym, school and in our vehicles. Our handy, bulk antibacterial wipes can be a lifesaver in sticky situations!

Some of our bestsellers have carabiner caps that conveniently hook to book bags, purses and belt loops. Most of our hand sanitizers cost about $1 each to promote your brand and the health of your employees or clients.

The healthcare industry is one of the top 10 buyers of promotional products.

Custom T-shirts

green t shirt with custom imprint with white brick wall

Remote work and casual office clothing trends have increased the popularity of corporate T-shirts. Employees enjoy wearing comfy tees that promote your company logo. It can help unify your staff and promote great teamwork.

Personalized T-shirts and polo shirts make great impressions on clients when employees wear them in person or at trade shows. Also, you don’t have to sacrifice quality for low prices when ordering T-shirts for fundraisers. Save big on brands you know and trust such as Gildan®, Port & Company®, District® and Hanes®.

Wearables are the most popular promotional product category.

Custom tumblers

blue metal tumbler sitting on a table

Give your employees or clients a high-quality, insulated stainless steel tumbler as a thoughtful Employee Appreciation Day gift! All of our insulated and double-wall custom tumblers grab attention wherever they go. And that’s why they made the cut for one of the best giveaways for 2024!

Parents will sip their morning joe from these popular items while watching their kids’ soccer games. It’s great exposure for you when your logo is expertly printed on them front and center.

Totally Promotional has nearly two dozen colors and color combinations to match your theme. Numerous styles include lids to prevent spills and straws for a quick sip. Choose from simple, custom plastic tumblers to heavy-duty metal and stainless steel. Free delivery is available on select styles.

Custom tote bags

woman carrying a custom branded tote bag in front of a brick wall

It’s not difficult to find at least one logo-printed bag in most households. Because of their longevity, custom tote bags make 3,300 impressions over their lifetime. Very few promotional products are as practical as a bag that can haul books, printed toys, gym clothes and personal items. Even the smallest of bags provide plenty of space to print your name, website or message for ideal branding.

Totally Promotional’s large selection of tote bags includes durable fabrics such as polyester, polypropylene, canvas and more. You can order as few as 12 and get free delivery on many styles.

Custom pens

custom printed pens with business logo on notebook

Do you know anyone who doesn’t have a promotional pen in their house? Probably not. A recent Ad Impressions study showed 89 percent of people in the U.S. own a customized writing instrument. That’s about the same percentage of people who own cellphones. Wow!

Plastic pens are by far the most popular type due to their affordability. Totally Promotional’s bestselling pen costs about 20 cents each! Since everyone chooses pens for a different reason, such as grip, we offer a huge selection of metal pens, engraved pens, gel pens, stylus pens and other varieties.

Custom stress balls

custom red heart stress ball in hands

The time for stress balls … is now! Customized stress balls are available in every shape imaginable and can be cheap therapy when life gets complicated. Doctors often recommend stress balls for hand rehabilitation and coordination.

From sports to animals to healthcare and more, Totally Promotional has a shape and color to fit every event, company or campaign. Most custom stress balls cost less than $1 each and minimum order quantities begin at 12!

Custom Koozies® and can coolers

knock out cancer custom blue can coolers

Custom koozies made the best giveaways of 2024 list because they’ve been a successful marketing tool since their debut in 1980!

In rural Ohio (that’s where you’ll find us), can coolers are as common as cows. They are handed out at parades, weddings, county fairs and many other events.

Koozies® and can coolers, including our customizable slim can coolers, advertise everything from auto dealerships to community festivals, and everything in between. You can’t help but read what’s printed on a colorful, full-color koozie when it’s hugging your ice-cold beverage.

Studies show 78 percent of consumers own promotional drinkware. Free delivery is available on many items at Totally Promotional.

Custom chip clips

magnetic custom blue chip clips with white logo

Custom chip clips and magnetic clips are used for many things besides keeping your bag of chips from getting stale! They rank as one of the most sought-after items at trade shows and festivals because they are practical. Your customers will grab these power clips to organize computer cords, documents or school papers.

Totally Promotional continues to expand its selection of chip clips with nearly 20 product colors. Order as few as 12 to meet your specific needs. Your marketing goals will easily be met since custom magnetic clips are often kept for years.

Custom power banks

red power bank with custom logo charging a phone

We’re too far into the digital age to turn back now. That’s why customized power banks will always be a welcome gift and essential branding product.

The power bank market is expected to grow 18.4 percent in the next six years. We constantly use smartphones, tablets and other media devices that eventually need charged at work, home and on the run. Companies love these because they’re practical and easy to store for upcoming trade shows.

Face the promotional products facts

It’s time for businesses to rely on proven solutions and facts: 83 percent of consumers are more likely to do business with a company that gives them a promotional product.

The cost-per-impression (CPI) of promotional items can be as low as 1/10 of one cent. That is less than most other advertising mediums, which is a huge bonus for smaller businesses with slim marketing budgets.

Just so you know, 81 percent of people keep customized items for more than a year because they’re fun, functional and trendy.

You can trust our team to make your logo or message look professional and better than you imagined. We have the best promotional giveaways for 2024 to jumpstart your marketing plan!

Contact our experts today if you have questions. We’re always ready to help.

— This blog was updated to reflect new information for 2024.

make an impression they won't forget with custom promo products graphic

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