Promotional products continue to be hot marketing tools as businesses navigate their way into the new year.
Brand exposure is essential to get back in the game after the recent impact of COVID-19, supply disruptions and a bumpy economy. Expensive advertising costs are the last thing retailers need right now.
The solution? Customized products! Personalized T-shirts, tote bags and other useful swag are often kept for years and rank No. 1 as the most effective form of advertising. Your clients, employees and potential customers will see your logo every time they use these items. Promotional products give you exposure and build trust in your brand for a very affordable price.
We know each company and charitable group has different needs. So we researched trends, gathered ROI data and used our nearly 30 years of experience to bring you the most effective promotional items out there.
Best promotional products for 2022
What are hot promotional products right now? They are items people want, need and find useful in their daily lives. The customized products on this list are top-performing for businesses, organizations and nonprofits. Take a look!
Water bottles are a top choice for companies dedicated to today’s health and environmental issues. First of all, water bottles encourage good health through hydration. Women should drink about 11.5 cups of fluid each day; men, 15.5 cups. Keeping an aluminum, plastic or stainless steel bottle nearby is a good reminder. Reusable sports bottles also reduce the amount of disposable drinkware in our landfills, which makes them environmental heroes.
You can buy as few as 12 custom water bottles at Totally Promotional. Delivery and print setup is free on most styles. That’s a huge savings for you!
Hats with logos keep climbing on the best-seller list of marketing products. Customized hats generate a whopping 3,400 impressions throughout their lifetime! That’s a lot of attention to your logo. But it’s not surprising when you think about it. Hats sit on our heads, directly above our face where people direct their eyes.
Custom baseball caps or trucker hats are worn by people of all ages and gender. Hats, caps or whatever you wish to call them, have been around since at least the 1800s. They’ve become even more popular with girls and women over the years. (Hats are real handy for bad hair days!)
Totally Promotional offers a low minimum order quantity of 25 and a full range of imprint colors. The style selection continues to grow so it’s easy to find the right hat for your group.
Liquid, gel and spray hand sanitizer are top choices for handouts when promoting hygiene. COVID-19 reminded us how important it is to stash hand sanitizer bottles at home, work, the gym, school and in our vehicles.
Some of our best-sellers have carabiner caps that conveniently hook to book bags, purses and belt loops. Most of our hand sanitizers cost less than $1 each to promote your brand and the health of your employees or clients. The healthcare industry is one of the top 10 buyers of promotional products.
Remote work and casual office clothing trends have increased the popularity of corporate T-shirts. Employees enjoy wearing comfy tees that promote your company logo. It can help unify your staff and promote great teamwork.
Personalized T-shirts and polo shirts make great impressions on clients when employees wear them in person or during video conferences. Also, you don’t have to sacrifice quality for low prices when ordering T-shirts for fundraisers. Save big on brands you trust such as Gildan and Hanes. Wearables are the most popular promotional product category.
Give your employees or clients a high-quality insulated stainless steel tumbler as a thoughtful Employee Appreciation Day gift! All of our insulated and double-wall custom tumblers grab attention wherever they go. Parents will sip their morning Joe from these popular items while watching their kids’ soccer games. It’s great exposure for you when your logo is expertly printed on them front and center.
Totally Promotional has nearly two dozen colors and color combinations to match your theme. Numerous styles include lids to prevent spills and straws for a quick sip. Choose from simple, plastic tumblers to heavy-duty metal and stainless steel. Free delivery is available on select styles.
It’s not difficult to find at least one logo-printed bag in most households. Because of their longevity, custom tote bags make 3,300 impressions over their lifetime. Very few promotional products are as practical as a bag that can haul books, baby toys, gym clothes and personal items. Even the smallest of bags provide plenty of space to print your name, website or message for ideal branding.
Totally Promotional’s large selection of tote bags includes durable fabrics such as polyester, polypropylene, canvas and more. You can order as few as 12 and get free delivery on many styles.
Do you know anyone who doesn’t have a promotional pen in their house? Probably not. A recent Ad Impressions study showed 89 percent of people in the U.S. own a customized writing instrument. That’s about the same percentage of people who own cell phones. Wow!
Plastic pens are by far the most popular type due to their affordability. Totally Promotional’s best-selling pen costs as low as 26 cents each! Since everyone chooses pens for a different reason, such as grip, we offer a huge selection of metal, engraved, gel, stylus and other varieties.
If ever there was a need for stress balls … it’s now! Customized stress balls are available in every shape imaginable and can be cheap therapy when life gets complicated. Doctors often recommend stress balls for hand rehabilitation and coordination.
From sports to animals to healthcare, Totally Promotional has a shape and color to fit every event, company or campaign. Most custom stress balls cost less than 50 cents each!
Custom koozies made the list because they’ve been a successful marketing tool since their debut in 1980! In rural Ohio (that’s where you’ll find us) can coolers are as common as cows. They are handed out at parades, weddings, county fairs and many other events.
Koozies® and can coolers, including our popular slim can coolers, advertise everything from auto dealerships to community festivals, and everything in between. You can’t help but read what’s printed on a colorful koozie when it’s hugging your ice-cold beverage. Studies show 78 percent of consumers own promotional drinkware. Free delivery is available on many items at Totally Promotional.
Custom chip clips and magnetic clips are used for many things besides keeping your bag of chips from getting stale! They rank as one of the most sought-after items at trade shows and festivals because they are practical. Your customers will grab these power clips to organize computer cords, documents or school papers.
Totally Promotional continues to expand its selection of chip clips with nearly 20 product colors. Order as few as 12 to meet your specific needs. Your marketing goals will easily be met since custom magnetic clips are often kept for years.
We’re too far into the digital age to turn back now. That’s why customized power banks will always be a welcome gift and essential branding product.
The power bank market is expected to grow 18.4 percent in the next six years. We constantly use smartphones, tablets and other media devices that eventually need charged at work, home and on the run. Companies love these because they’re practical and easy to store for upcoming trade shows.
Face the promotional products facts
It’s time for businesses to rely on proven solutions and facts: 83 percent of consumers are more likely to do business with a company that gives them a promotional product.
The cost-per-impression (CPI) of promotional items can be as low as 1/10 of one cent. That is less than most other advertising mediums, which is a huge bonus for smaller businesses with slim marketing budgets.
Just so you know, 81 percent of people keep customized items for more than a year because they’re fun, functional and trendy.
You can trust our team to make your logo or message look professional and better than you imagined. Contact our experts today if you have questions. We’re always ready to help.
— This blog was updated to reflect new information for 2022.