New Year’s resolutions can drive new members to the gym but branded fitness products will keep them coming back.
Promotional products aren’t the only way to market your fitness center but they are one of the most economical and successful tools available. The $30 billion health and fitness industry is extremely competitive and fitness promotional items can put you on top.
Customized promotional products keep your logo in front of new and current gym members, and give you cheap and effective branding.
Marketing strategies for gyms
Put customized products to work for you with these gym promotion ideas:
- Distribute branded fitness products at an open house or special enrollment promotion.
- Use promotional products as weight-loss challenge awards.
- Give away custom fitness gear in participant packets for 5K runs or other wellness events you sponsor.
- Order personalized gym items to hand out at community parades, festivals and county fairs.
- Toss branded gym products to fans during local sporting events.
- Use customized fitness items as rewards for members who enroll in new classes or programs.
Gym merchandise ideas
Totally Promotional has the most popular fitness promotional items on the market today. Here are a few of our biggest sellers:
Even minor dehydration can have a big impact on performance and goals when you’re working out. Give your members stylish, customized sport bottles that will keep them healthy and give you brand visibility. Learn how to select the right sport bottles for your clients.
Personalized yoga mats are essential for classes, stretching and just taking a rest! Yoga mats reduce slippage, roll away for easy storage and are light enough to carry to the gym, beach or park. The large imprint area on these personalized yoga mats will give plenty of exposure to your business logo.
Personalized gym bags are available in many sizes to hold everything from tennis shoes to snacks. Check out the many styles with multiple compartments designed to keep personal items secure. Custom duffel bags are useful when heading to the fitness center or overnight trips. Your name and logo will get all kinds of attention every time these practical promotional bags hit the road!
Every physical fitness buff wants their car and house keys, gym access cards and other items secure while they’re sweating it out on the treadmill. Custom carabiner keychains attach to equipment and clothing to keep personal property safe and organized. Choose from more than a dozen logo carabiner keychain product and imprint colors to highlight your logo.
Maximize those workouts with a durable shaker bottle for protein shakes, meal replacements or post-workout drinks. Personalized shaker bottles make it easy to add muscle-building fuel to any fitness regimen. Choose sizes from 21 to 28 ounces in colors that match your fitness center logo.
Keeping germs at a minimum can be an uphill battle for any gym. Your clients will appreciate receiving personalized hand sanitizers to use before and after working out. Hand sanitizer sprays are extremely popular for clipping onto gym bags and pockets. Large bottles are perfect for the front desk, restrooms and showers. These are great giveaways for wellness events.
Sweating leads to dehydration, which can quickly create dry, chapped lips. That’s why custom lip balm is one of the top promotional items for gyms and fitness centers. It’s a low-cost, branding tool that members appreciate and will take with them wherever they go. You get to choose the design, flavors and colors to best promote your business!
Tracking your progress is a sure-fire way to achieve fitness goals. Personalized notebooks and journals can help you stay with your fitness plan and identify any issues along the way. Gym members can use these to log meals, weight, vitamins, mood and other wellness factors. Custom notebooks and journals are available in nine convenient sizes.
A durable pair of custom earbuds can make any workout a breeze, no matter how grueling. Keep your fitness class looking good as they listen to their favorite musician or podcast on personalized earbuds with your gym logo. Browse earbud cases in many popular styles and colors.
Get your brand in shape!
Make promotional products part of the marketing strategy for your gym in 2020. It’s quick, easy and affordable when you choose quality items that new and current members value.
Order customized gym products with your logo and kick-start your branding efforts for a profitable year!