First impressions matter. One of the most important ways to make a great first impression is with high-quality, full-color printing.

From promotional giveaways to signage, full-color printing can help your brand stand out from the competition. It’s a low-cost strategy that makes a lasting impression on customers.

Color has a huge influence in our everyday lives. Understanding how color impacts consumer behavior can be crucial to your businesses’ success.

What does full color mean?

pantone swatch book for full-color printing

Full-color printing, often referred to as four-color process printing, uses a combination of cyan, magenta, yellow and black (CMYK) to create vivid logos and other designs. The process mixes percentages of the CMYK colors to achieve a full-color spectrum with thousands of hues.

In full-color printing, the CMYK colors are applied on top of one another and merged together. In contrast, spot-color printing applies the ink in layers. The full-color process ensures true colors, which is important for brand recognition when printing your logo on promotional products.

Full-color printing at Totally Promotional

Totally Promotional recently upgraded its full-color printing process with new, state-of-the-art equipment. Our Full-Color Digital Printing machine creates a durable imprint with superior elasticity and feel. Your artwork will shine with radiant colors and look its best longer!

Another benefit of the new, full-color equipment is its ability to print on a wide range of materials. This allows our highly trained staff to print colorful logos, phrases and personal designs on more of the products you love at Totally Promotional.

Get head-turning results by shopping our new full-color promotional products page.

You can also choose the “Full Color” imprint option when ordering many of our products online. The option to select Full Color, Standard Imprint or Blank is shown in the first step directly beneath “Price & Delivery Estimator” when ordering.

How certain colors sway consumer trust

Understanding the psychology of color in marketing and branding is a windfall for companies. But how does that work, you ask? Consumers often make subconscious decisions based on their reactions to color. Particular hues can communicate a feeling or drive customer action.

So, studying the science behind color can help you reach and influence your target audience. This ultimately drives sales.

Color psychology: What do colors mean?

Certain colors evoke emotions in all of us. Scientists have studied the psychology of color for decades. Take a look at this list of colors, the sensations they arouse and top companies that use them for branding:

Emits a calming effect, provides a sense of security, reliability (American Express)

Stimulates hunger (McDonald’s, KFC)

Signals excess, extravagance (Cadbury)

Exudes motivation and energy, fun (Nickelodeon, TNT)

Depicts femininity and youth (Barbie, Victoria’s Secret)

Earthy and natural, eco-friendly (UPS, Hershey’s)

Youthfulness, warmth, creativity (Nikon, BIC)

Symbolizes life, wealth, nature and power (Whole Foods, John Deere)

Simplicity, cleanliness (Apple, Tesla)

Powerful, secure, sophistication (Nike, Nespresso)

High-end, wealth (Rolex, Porsche)

How to use full-color printing to your advantage

Full-color printing can make a big difference when it comes to promoting your products and services. It offers high-quality aesthetics needed to capture the attention of viewers and convey your message quickly and effectively.

Check out these branding facts:

  • Color increases brand recognition by up to 80 percent.
  • Color ads are read up to 42 percent more often than those in black and white.

Take your marketing plan up a notch by incorporating full-color promotional items. The bestselling, full-color promotional products at Totally Promotional are T-shirts, custom bags and totes, apparel, dye-sublimated lanyards and can coolers.

Here are a few suggestions on how to use full-color items for branding:

woman wearing a t-shirt with full-color printing and a full color tote bag

Take full-color to the next level

Full-color printing is a powerful branding tool that can be used strategically across numerous marketing campaigns. Leverage full-color elements in flyers and brochures for consistent executions and a lasting impact.

A balanced splash of color is also recommended when creating custom banners and table covers with your logo. It’s easy to add a pop of color while keeping your logo or company colors intact for brand recognition.

Shop our many full-color products online or give our customer service team a call. We’ll gladly help put color and excitement in your marketing plan!

custom water bottles for marketing on the go

Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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