When I tell people I work for a promotional products company, I often get a confused glare. Within seconds, I hear the familiar question, “So what does your company do?”
I usually talk about the items Totally Promotional produces and customizes such as banners, cups, and sunglasses. It usually helps when I add something like, “Remember the personalized koozies® at Joe’s wedding? We made those.”
Now everybody knows!
To give the world a little insight into what we do, our staff recently added a tagline or slogan to our name: Our Products. Your Story.™ We think it’s catchy, but more importantly, it summarizes our commitment to you: We create personalized products for every journey in your life. Whether it’s your son’s wedding or next month’s trade show, it’s “Your Story” and we want to help make it spectacular!
Of course, Our Products. Your Story.™ doesn’t tell you that we use high-quality materials for every item and that we offer competitive prices. It also doesn’t tell you about the unique designs we can create to make your products special. But it wouldn’t be a catchy tagline if you had to take a breath while reading it.
Our proud debut
You’ll find our new tagline pretty much everywhere you see our name. It’s now “tagging” along on our website, social media sites and emails. It’s sort of like a new addition to our Totally Promotional family and we’re proud to show it off!