Are you a small business owner or marketing manager looking for a way to stay organized and keep your brand in front of customers all year? Look no further! Promotional calendars are your secret weapon.
These handy tools do more than just tell the date. They can boost your brand visibility and keep your customers engaged 365 days a year.
In this post, we’ll explore why promotional calendars for business are a must-have for any marketing strategy. You’ll learn about their benefits, the different types available and how to seamlessly integrate them into your marketing efforts. Let’s dive in!
Benefits of using custom calendars
Enhance organization
Personalized calendars help keep track of important dates and deadlines. Your staff and customers can also use them to remember product launches, sales events and holidays specific to your business. This ensures that both you and your customers are always in the loop.
Long-lasting
Calendars generate an impressive 673 impressions according to the 2023 ASI® Ad Impressions Study. That’s the power of having your logo and contact information on a calendar that sits on your clients’ desks or hangs on their walls.
According to recent stats, 62 percent of consumers will keep and use a promotional calendar for a year or longer. This means your brand stays in front of them all year, reminding them of your products or services. Your calendars will keep your audience engaged and interested in what you have to offer.
Great for everyone
Custom business calendars make excellent gifts for your workers or clients! They can use them in the office, at home or wherever they want.
Inexpensive
Select styles of our custom calendars are less than 50 cents each. Save even more by buying in bulk!
Custom designs
Business calendars can be tailored to reflect your brand’s personality and values. Whether you want a sleek, professional look or a fun, colorful design, the possibilities are endless.
Types of promotional calendars
Wall Calendars
Wall calendars are a classic choice. Many of our personalized wall calendars have features like beautiful pictures, holidays, moon phases and more. These are perfect for offices and homes, ensuring your brand is seen every day.
Our bestselling wall calendar is the full-color Serene Sunsets Wall Calendar-Stapled. This gorgeous calendar features beautiful pictures and your design every month! The stapled construction makes it easy to flip.
Desk Calendars
Desk calendars are ideal for professionals who need to keep their schedules visible at all times. They are compact, making them ideal for cluttered desks. Plus, they often include spaces for notes, making them even more useful.
We recommend our popular Easel Back Calendar. It has many product colors for you to select to match your custom design. American holidays and moon phases are included so everyone stays informed. This custom company calendar is made of heavyweight board and paper to last.
Magnet Calendars
Magnetic calendars stick to any metal surface, such as a refrigerator or filing cabinet. These custom calendars for business are a constant reminder of your brand every time someone needs a snack or files a document.
Our most popular magnet calendar is the full-color 7-½-in. x 10-in. Magnet Round Corners. This magnet is 25 mil thick, making it strong for indoor applications. It will attach to fridges, cabinets and more to show off your logo!
Incorporating promotional calendars into your marketing strategy
Plan ahead
Start by planning your promotional calendar campaign well in advance. Consider the key events where you want to hand them out and what type of calendar your audience would like most. This will ensure that your calendar is not only useful but also aligned with your marketing goals.
Integrate with other marketing efforts
Advertising calendars should complement your other marketing efforts. For example, you can use them as giveaways with custom pens. They can use the pens to fill out the calendars and your brand will be in both places. This creates cohesive marketing.
Personalize calendars for your recipients
Customize different calendars to cater to various people!
For example, your employees might value a desk calendar while your customers might prefer wall calendars. You can also choose calendars with specific features that you know your recipients would enjoy!
Considerations like these make everyone feel valued and will increase their loyalty to your business.
Get year-round exposure with custom calendars
By choosing the right custom logo calendar and integrating it into your marketing strategy, you can advertise all year.
Ready to get started? Purchase custom calendars from Totally Promotional! With a variety of designs, you can make the perfect calendar to represent your brand.
Start building stronger connections with your customers today!
