Do you own a custom pen that boasts the name of your favorite baseball team? Does your coffee mug offer words of wisdom from your bank? Then you’ve already been introduced to Promotional Products 101.
According to Promotional Products Association International (PPAI), 80 percent of consumers have at least one customized item in their home, car or purse.
The promotional products industry is huge with sales totaling over $21.2 billion in 2023, the most recent figures show. The industry’s growth is relative to the success it brings businesses of all sizes.
What is a promotional product?
A promotional product is any type of merchandise that is used to get someone’s attention. They are excellent tools for branding, advertising specialties, incentives, business gifts, awards, prizes and commemoratives.
The most popular types of customized swag are wearables such as custom T-shirts and personalized hats. Other bestsellers are promotional drinkware, pens, bags and technology.
Promotional items are usually personalized with a business name, logo, marketing slogan, special design or text that make them unique.
Many of the most popular giveaway items are small in size, but don’t underestimate their power! Placing a custom can cooler or customized keychain into the hands of a potential customer creates a positive feeling toward your business or organization. It also gives your name or message lasting exposure at a much lower cost than other types of advertising.
The promotional products industry: Totally Promotional
Currently, more than 40,000 companies produce promotional products across the United States.
Totally Promotional of Ohio has been in the promotional products business for over 30 years. We started as a small distributor before becoming a successful promotional products manufacturer and retailer.
Our sales, customer service and marketing teams are always learning new ways to serve our customers better. Marketing team members attend numerous trade shows and conferences each year to keep up with what’s trending. The information we gather helps the businesses we serve compete in a tight market.
We handpick talented graphic designers who create exclusive artwork templates to customize for branding or special occasions. They also have the inspiration to make that rough design in your head a stunning work of art! Every customer gets their very own personal artist to ensure their design is perfect in every way.
Many of the items offered at Totally Promotional are customized onsite in our production facility. Our well-trained employees use state-of-the-art equipment to expertly personalize the products our customers use to brand their businesses and enhance their lives.
Totally Promotional starts by choosing high-quality swag products from trusted vendors and brands all over the world. Our customers benefit from our decades of imprint experience. We know which printing processes work best on each type of material we work with every day.
Our professional staff understands how different types of ink react on each material and texture. They receive in-depth training in the many imprint processes we offer such as dye sublimation, screen and pad printing, foil stamping and digital printing.
Perhaps one of the most important areas in our production facility is our quality control department. Each order is inspected for appearance and accuracy to ensure we exceed our customers’ expectations. Our reputation is on the line every time an order leaves our shipping department.
Why use promotional items?
Promotional products make a lasting impression because of their physical nature. When recipients touch and interact with them, the items become embedded in their memory. It is much easier to reach people on a personal level when they can hold your name and message in their hand.
According to Fit Small Business, advertising on a billboard can cost thousands of dollars each month. For a fraction of the cost, promotional products create walking billboards that give your name and message exposure for months or even years! Save even more money by choosing economical items from our products under $1 page and on sale deals.
Whether you’re looking for a new marketing strategy or something special for a celebration, promotional items are the solution. With thousands of product choices, unique designs, fast production times and bulk pricing, you can’t go wrong.
