The main goal of custom promotional products is to share a message.
Sometimes that message is from a company that has products and services you need. Organizations often use promotional items to share an awareness message. You might use promo items to thank guests for sharing your wedding day.
Promo marketing is used for just about every occasion in life!
Advertising products make a big impact
Even though companies today rely heavily on email, Facebook and other social media sites, nothing gets a customer’s attention like a free gift.
Smart businesses for decades have given away customized products with their name and logo to boost exposure. They know logo pens, custom flying discs and other promotional products will keep their name “out there” longer and cost less than a billboard or newspaper ad.
Totally Promotional for 30 years has helped corporations, non-profits and government agencies reach their target audience with personalized giveaway products such as can coolers, pencils, logo cups and lip balm.
Business promo products are a hit with customers
Our customers know the value of promotional products. They love the high-quality items we offer and the results they get when using them.
Here are a few customer testimonials to show you how businesses of all sizes benefit from advertising products:
“I use your koozies every day as promotional giveaways and items for sale in my shop!” said Maghon Taylor, owner of All She Wrote Notes, a calligraphy studio in the Carolinas. “I actually planned on using them for our wedding last spring and I posted a photo on my business Instagram and someone asked if I sold them. So I decided to! It’s been an awesome ride and one of my favorite products! My favorite product is my pull-up (retractable) banner … It really adds a layer of professionalism to every event I attend and every class I teach. You can’t always control the scenery when you’re on the road, so it’s awesome to be able to pop it up and have a fully branded backdrop for the event!”
Customer Leigh Patrick was amazed at the quality of the bags we customized for her event:
“Our bags from Totally Promotional were a hit at our Annual Conference. Everywhere we looked people were using their bags and relying on the quality of the bags to hold their heavy conference items, i.e. computers, phones, program book, etc.,” Patrick told us.
Facts about promotional products
Check out these promotional product statistics:
- Ninety-one percent of consumers have at least one promotional item in their kitchen, 74 percent have at least one at work and 55 percent have at least one in their bedroom.
- The top buyers of promotional products are customers in the fields of education, healthcare, real estate, construction, finance, government, automotive and nonprofits.
- A whopping 89 percent of consumers remember the company/organization that gave them a promotional product within the last two years.
- An impressive 63 percent of consumers pass down their promotional products to others.
- Recipients of promotional products keep them for more than six months.
- At least 53 percent of consumers say promotional products create a favorable impression of the advertiser.
- Bags and pens tie for the lowest-cost per impression of all U.S. promotional products at one-tenth of a cent.
- Thirty-one percent of U.S. consumers own a promotional bag.
- Eight of 10 consumers own between one and 10 promotional items at any given time.
Who uses custom products?
- Schools
- Hospitals
- Government agencies
- Political candidates
- Civic clubs
- Auto dealers
- Brides/grooms
- Party planners
- Realtors
- Retailers and more!
How are promotional products used?
- Business gifts
- Branding
- Employee awards and incentives
- Trade shows
- Generating new customers
- Fundraising
- Public awareness campaigns
- New product introductions
- Wedding favors/party supplies
Some of the most popular promotional items today include apparel, writing instruments, drinkware, bags, tech and mobile supplies, blankets and towels.
Businesses and many community organizations use logo table covers, banners, banner stands, lanyards and other products for daily promotions, new products, event announcements, fundraising campaigns and more.
And we can’t forget weddings! Brides and grooms count on customized wedding favors and party supplies to make a big hit with guests on their special day.
Promotional products aren’t a new advertising concept. They were used successfully as far back as 1789 when George Washington handed out commemorative buttons to get elected president. George knew what he was doing.
Order your own promo marketing merchandise today
Browse our website for high-quality promotional products that get you elected, grow your business or simply make your life better!
This blog was updated on March 8, 2023.
