Branding/Business Covid 19 Tips

Trade show nixed by COVID-19? Charm clients with promotional items!

No trade show? Charm clients anyway!

Let branded giveaways do your networking when trade shows and other events are canceled.

The COVID-19 pandemic has left businesses scrambling to find affordable ways to reach loyal customers and attract new ones. Since customized promotional products are proven to be effective advertising tools, use them to stay connected when large gatherings aren’t permitted.

Keep in touch!

It’s important to remind people your business is ready to meet their needs. I have two suggestions that will help place your name and logo directly in the hands of your target audience:

Proposal #1 — Send a compassionate introduction letter with a low-cost, personalized giveaway to prospective customers on your mailing list. It’s a great way to let them know you’ll go the extra mile for them. It’s also a smart advertising plan that fits most budgets.

Proposal #2 — Compose a letter to your most loyal clients to touch base and thank them for past business. Let them know you look forward to serving them again in the near future. Include a customized giveaway that will make a big impression at a reasonable cost to you.

Customized gift ideas for branding during COVID-19

Promotional giveaways to attract new clients

  • Face masks — More than two dozen solid colors, wide array of print designs, low minimum quantities, reusable and washable, polyurethane foam, three-dimensional contour, snug fit, three-layer composite, low as $1.89 each.
  • Can coolers and Koozies® — More than 50 product colors on select styles, free second-side imprint, design templates, free artwork proof, low minimum quantities, low as 23 cents each.
  • Bottle openers and keychains — 10 material choices, 15 product colors, 1-color to full-color imprints, free setup on most styles, free artwork proof, low as 37 cents each.
  • Drawstring bags — Nearly two dozen product colors, large imprint area, rush delivery options, low as 67 cents each.
  • Plastic pens — More than 20 product colors, low minimum quantities, free 24-hour rush on select items, free artwork proof, low as 13 cents each.
  • Sticky notes — 15 product color options, 1-color to full-color imprint, 6 paper sizes, variety of shapes, low as 40 cents each.
  • Chip clips — 20 product colors, favorite giveaway, free artwork proof, a large variety of styles, magnet options, low as 46 cents each.
  • Stress balls — Hundreds of shapes and characters, more than a dozen product colors, free setup on most styles, low as 46 cents each.
  • Lip balm — Free delivery on most styles, 11 base product colors, low minimum quantities, designs for businesses and occasions, more than a dozen flavors, low as 34 cents each.

Note: The above items were chosen based on popularity, affordability and overall size to minimize delivery costs.

Popular personalized gifts to dazzle loyal customers

  • Stainless steel tumblers — 11 available sizes, 16 product colors, one-color to full-color imprints, free setup on most styles, low as $2.23 each.
  • Messenger bags and business portfolios — 16 product colors, multiple sizes, free artwork proof, poly-canvas and polypropylene materials, professional look, low as $1.89 each.
  • Phone chargers and power banks — More than a dozen product colors, one-color to full-color imprints, free setup on many styles, low as 94 cents each.
  • Bluetooth® speakers — More than a dozen product colors, low minimum quantities, low as $6.82 each.
  • Umbrellas — Free artwork proof, 7 material options, 22 product colors, large imprint area, one-color to full-color imprint, maximum branding exposure, low as $4.06 each.
  • Blankets — Rush production available, more than 20 product colors, embroidered imprint available, free setup on most styles, low as $5.08 each.

Visit Totally Promotional for more great products to increase your brand awareness!

Keep in touch by branding!

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