Branding/Business

Turn on employee engagement with big-screen TV dashboards

Turn on employee engagement with big-screen TV dashboards

Improve employee engagement by sharing information on office TV dashboards in all work areas.

No, I’m not suggesting workers grab popcorn and watch Walking Dead during their shifts. Engage your employees at work with an internal communication plan that highlights staff birthdays, production data and other topics of interest.

You can use programs such as Adobe Illustrator and Microsoft PowerPoint to create colorful graphics to present in a looping slideshow. The information can easily be updated daily, weekly or whenever it’s necessary.

Internal messaging on TVs is a new trend that’s helping unite workers in all types of businesses.

TV dashboards fix the disconnect caused by COVID-19

The pandemic caused a major disruption in nearly every workforce in the U.S. Studies in late 2021 showed only 36 percent of employees were engaged on the job. To make matters worse, 55 percent of disengaged workers were actively looking for new jobs or keeping an eye on openings. Sadly, those percentages haven’t budged in the past year.

That revolving door problem — dubbed the Great Resignation — is costly and unproductive. Businesses simply can’t afford to lose the talent they have.

Companies big and small need to establish a strategy for employee engagement. CEOs know it’s good business to unite their staff and make everyone feel part of the team. They can start by keeping their employees involved.

Choosing what to share with employees on office TV dashboards

tv dashboards in a corporate office setting

Your strategy for employee engagement via the big screen can include lots of shareable information. Each company has its own unique news briefs to share. Here are a few general suggestions to use for your office TV dashboards:

  • Employee birthdays
  • Worker achievements
  • Number of products manufactured (daily, weekly or monthly)
  • Number of clients assisted (per week or month)
  • Orders processed/shipped
  • Labor efficiency
  • Website traffic
  • Incentive programs
  • New company items, services or promotions
  • Inspirational messages
  • Employee anniversaries
  • Upcoming business events
  • Wellness facts
  • Company awards
  • Business mission statement
  • Internal promotions
  • New employees

Tips: Don’t share personal information about anyone without their permission. Also, do not feature anything that might be considered offensive or controversial.

Totally TV’s debuted in 2021

informational tv dashboard for production facility

Totally Promotional recently installed big-screen TVs throughout its office and production facility in Coldwater, Ohio. The televisions were strategically mounted for optimal viewing without being distracting. Audio is not used; colorful images and text highlight company and employee information.

Company president, Tom Casad, jumped into the project with a goal to keep employees connected and updated. He felt it was important to improve communication among the entire workforce, from graphic designers to screen printers.

The overall response has been positive. Employees find the information interesting and inspiring. The “Totally TVs” tend to reach a wider audience quicker and more efficiently than group emails.

Explore other employee engagement ideas for work

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It’s more important than ever to find creative ways to engage employees. Totally Promotional several years ago gave workers company sweatshirts and jackets to boost employee engagement. Research shows that team members who wear customized T-shirts and polos feel a sense of loyalty to the brand and camaraderie with co-workers.

Employees at most businesses are motivated by a common sense of purpose. When they feel like part of a team they are inspired to work like one. A unified team powers motivation. Capture that spirit at your business!

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