The best colors for marketing can draw customers in and keep them engaged. So, finding the right hues for your logo or promotional products is crucial to your bottom line.

How colors influence and impact people is a science that’s been studied since the 1600s. Our reactions to certain colors are often linked to our experiences and culture. It can be subjective; not everyone agrees that blue signifies loyalty or that pink promotes kindness.

But color psychology is real. It’s a known fact that warm colors like red and cold tones like blue evoke emotions, behavior and mood. That’s why it’s important to use a color psychology chart in your marketing strategy.

color psychology chart

Color Psychology Chart

Select appropriate colors for your business logo or branding tools by first reviewing your brand voice, mission statement and/or company culture. Next, find the colors below that closely describe who you are, what you do and the values your organization holds dear.


  • Compassion, sweetness, sincerity, friendliness, kindness, romance


  • Passion, love, excitement, leadership, energy, dominance


  • Enthusiasm, attention, freedom, tolerance, success, bravery


  • Brightness, energy, complex, cheerful, optimism, happiness


  • Healing, freshness, safety, lucky, warming, calming


  • Productivity, trust, loyalty, stability, serenity, sincerity


  • Luxury, ambition, royalty, idealism, imagination, mysterious


  • Clean, honest, unity, peace, fresh, simplicity


  • Security, strength, comfort, reliability, dependability, rugged


  • Sophistication, elegance, power, formal, security, dramatic

Talk to the experts about colors for branding

custom printed t-shirt, drawstring bag and sports bottles

Our team of graphic designers will gladly review and give advice on the colors you’ve chosen for your promotional products.

The Totally Promotional staff knows which colors coordinate and contrast well. Their knowledge and experience will help make your business shine and bring the exposure you need.

Sources: Ergonomic Trends, Color Psychology and Very Well Mind

brand your business with eye-catching colors

Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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