Have you ever struggled to fit everything into a tote bag, only to find it ripping at the seams? Enter the gusset, your new best friend!

Whether you’re a business owner, DIY enthusiast, school administrator or grocery shop owner, understanding gussets can transform your storage solutions.

You’ll find gussets in promotional products, clothing and various other products. But what makes them so special? And how can they benefit you in your custom tote bags? Stick around as we unravel the magic of gussets and explore their versatile applications.

What is a gusset? | Gusseted vs. non-gusseted bags

You might wonder: What’s the difference between gusseted and non-gusseted bags?

Non-gusseted bags lack the expandable feature of gussets. Our custom Polypropylene Promotional Tote is more suitable for clothing, books and flat items.

Gusseted bags, on the other hand, offer more space and strength. They are ideal for various uses, from grocery shopping to promotional events. Gusseted bags are constructed with an extra piece of fabric that allows them to expand so they are roomier.

What are the benefits of a gusset?

woman walking into a building holding a customizable tote bag

Enhanced durability and storage optimization

A gusset is an extra piece of fabric inserted into a seam to add breadth and reduce stress from tight-fitting corners. Gussets are game-changers when it comes to durability and storage. By adding extra fabric to your custom tote bags, gussets provide more space without sacrificing strength.

Imagine trying to pack all your groceries into a flat bag. A gusseted bag would easily accommodate more items, distribute the weight evenly and reduce the risk of tears.

Structural support for various products

Gussets can also help tote bags stay upright and prevent items from spilling out. They are easier to fill since they can stand up on their own. This protects items inside the bag from damage, adds convenience and keeps tote carriers happy!

Versatile and practical

The versatility of gusset tote bags makes them a practical choice for any occasion. From carrying groceries to organizing school supplies, these custom tote bags are designed to meet your needs.

Plus, with Totally Promotional’s expert curation and variety of options, you can find the perfect bag for your specific requirements.

Perfect for promotional efforts

Custom gusset tote bags are the best for boosting your brand in new places because of their large imprint area. These bags provide a large surface area for your logo and branding, ensuring maximum visibility. They are reusable, as well, so your brand gets seen over and over again.

Whether you’re attending a trade show or hosting a community event, custom gusseted bags are an effective way to promote your brand.

Types of gussets and their uses

Side gussets

man by the pool holding a customizable tote bag

Side gussets are the most common type found in many products from bags to packaging. These gussets expand the sides of a tote bag, offering more room for your items. They’re ideal for grocery bags, providing extra capacity without compromising on style.

Bottom gussets

woman walking with a customizable tote bag with a bottom gusset

Bottom gussets, as the name suggests, are added to the bottom of a bag. This type of gusset allows the bag to stand upright and hold more items securely. Bottom gussets are commonly used in tote bags to offer a stable base for carrying multiple items.

Combination gussets

woman walking with a customizable tote bag with multiple gussets

For the best of both worlds, choose a bag with both side and bottom gussets. This design maximizes storage capacity and provides excellent structural support. Combination gussets are perfect for heavy-duty packaging in retail, schools and more.

The best gusset tote bags for your business

When it comes to branding, Totally Promotional offers the top custom tote bags. Our personalized gusseted bags enhance durability and provide ample space for your brand’s logo and message.

We have a variety of custom tote categories such as Jute Tote Bags, Beach Tote Bags, Trade Show Tote Bags and Wedding Tote Bags. Whether you’re promoting your business or organizing a school event, these bags are designed to make a lasting impression.

8 custom gusset tote bags

1. Polypropylene Budget Shopper Tote

customizable polypropylene budget shopper tote

Our custom Polypropylene Budget Shopper Tote features a roomy diagonal bottom gusset. It has reinforced handles for added sturdiness. Order as few as 12 and impress your customers!

2. Polypropylene Grocery Tote

customizable polypropylene grocery tote

Shop our personalized Polypropylene Grocery Tote with a 10-in. side and bottom gusset! It is simple to clean and has easy-to-carry handles. Buy yours in one of the many available colors.

3. Bottom Gusset Cotton Promotional Tote

customizable bottom guesset cotton promotional tote

Our Bottom Gusset Cotton Promotional Tote with your logo is just what your business needs to gain new customers! It has a 3-in. bottom gusset and squared corners to help it stay upright and keep your design in view. Your brand will be the center of attention wherever these bags go!

4. Full Color Sublimation Tote Bag

customizable full color sublimation tote bag

Our Full Color Sublimation Tote Bag will hold many items with its 14.16-liter liquid capacity and multiple gussets. Your full-color design will be printed on both sides. These custom totes are reusable so your brand will get repeat exposure!

5. Jumbo Reinforced Cotton Canvas Tote

customizable jumbo reinforced cotton canvas tote

Check out the 5-in. gusset on the Jumbo Reinforced Cotton Canvas Tote! This promotional tote bag has a zippered closure and inner zipper pocket to keep contents secure. The natural product color will make your logo pop!

6. Two-Tone Tote Bag-Full Color

customizable two-tone tote bag with a full color logo

Personalized, full-color Two-Tone Tote Bags are eye-catching accessories with bottom and side gussets. The matching bottom insert adds more structure. Enjoy the low minimum of 12 bags!

7. Gusseted Cotton Shoppers Tote-Full Color

customizable gusseted cotton shoppers tote with a full color logo

The self-fabric handles on our full-color Gusseted Cotton Shoppers Tote are reinforced at stress points for more durability. The cotton canvas material is tough and breathable. It has a bottom and side gusset to hold groceries, books, clothes or whatever your customers purchase.

8. Value Grocery Tote Bag-Full Color

customizable value grocery tote bag with a full color logo

Full-color Value Grocery Tote Bags are perfect for your store! Shoppers appreciate reusable and sustainable options like this custom bag. It has a bottom insert, easy-to-carry handles and an 8-in. gusset.

Order custom bags today

Totally Promotional offers the best custom tote bags for branding and practical use. With our many options, you can find the ideal bag for your needs.

Ready to experience the magic of gussets? Explore Totally Promotional’s selection of custom gusset tote bags and elevate your storage and style today!

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Author

Jodi Laux is a copywriter with Totally Promotional. Her passion for writing was sparked by spending much of her childhood with her nose stuck in a book. Jodi formed her creative voice at Wright State University, where she graduated summa cum laude. Now she writes content to help people find the answers and products they need.

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