Customized gel bead ice packs are the best prescription for a weak marketing plan.

Of course, that’s not their main purpose. Hot and cold packs are tremendous for relieving pain from injuries, muscle stress, arthritis, sinus issues and headaches. They’re also known for keeping food and drinks cold in a cooler.

The versatility of reusable ice packs makes them effective marketing tools. Placing your unique logo or message on the front of these useful promotional products ensures frequent brand exposure.

Totally Promotional offers small ice packs in many shapes to represent all types of businesses and events. A few of our most popular ice pack shapes are baseballs, germs, school buses and teeth.

Keep reading for everything you need to know about reusable hot and cold packs.

What is a hot cold pack?

customized apple aqua pearls hot and cold pack on a wood table

A hot cold pack is a pouch filled with gel, gel beads or some type of chemical that can be frozen or heated in a microwave. They are often flexible so they can be applied to various parts of the body to reduce pain and swelling due to injuries.

Totally Promotional’s new line of reusable hot and cold packs have a PVC outer shell for durability. Each pouch is filled with gel beads and is vacuum sealed. The gel beads consist of water, glycerin and sodium polyacrylate, which is a temperature sensitive chemical.

The gel beads in our hot cold packs don’t freeze hard like ice. This gives each hot and cold ice pack the flexibility needed to contour around necks, elbows, knees, backs, wrists, ankles and other areas of the body for soothing relief.

Do gel bead ice packs work?

Heat and ice have been used as successful medical treatments and therapies for hundreds of years. Doctors and other medical experts often advise patients to treat injuries with heat or ice to reduce discomfort and inflammation.

The body’s reaction to heat and cold is based on medical science. Heat encourages blood and nutrients to flow to a specific area of the body for comfort and healing. Cold impedes blood flow to reduce swelling.

Is heat or cold better for inflammation?

Note: You should always get medical advice from a doctor or medical practitioner before beginning any treatment.

The decision to use heat or cold depends on the outcome you are seeking. The following information on when to use cold and hot therapy is provided by Medical News Today:

Cold therapy

customized mini round aqua peals hot and cold pack in a freezer

Doctors often suggest applying cold therapy to minor injuries within 48 hours to slow the rate of inflammation and reduce swelling and tissue damage. Ice packs can also numb aching muscles to minimize pain.

Medical experts recommend applying a cold pack for 20 minutes, every four to six hours, for as long as instructed by a physician.

Cold treatment is often advised for:

  • osteoarthritis
  • a recent injury
  • gout
  • muscle strains
  • tendinitis

Heat therapy

customized hot and cold pack being placed in a microwave

Applying heat helps relax tight muscles by dilating blood vessels and promoting blood flow. Heat also offers a mentally soothing sensation. Chronic muscle pain such as arthritis and sore joints responds better to warmth.

Medical professionals advise applying heat for about 20 minutes, up to three times per day, or as instructed by a doctor.

Heat is often advised for:

  • Pain relief for neck or back injury
  • Warm-ups for stiff muscles before an activity
  • Strains and sprains
  • Osteoarthritis
  • Tendonitis

In general, hot packs help increase blood flow to sore muscles, while cold packs reduce inflammation and can minimize bruising following an injury.

Custom gel bead ice packs promote your brand

woman wearing a customized eye mask hot and cold pack

Custom ice packs with gel beads are quite helpful for pain relief. This also makes them a popular choice as promotional tools. Why? Because smart marketing teams know their clients welcome gifts that keep them healthy.

Our extensive selection of small ice packs makes it easy for companies to find the right one to promote new products or services. For example, a new construction business might place their name on Hard Hat Aqua Pearls™ Hot and Cold Packs to hand out at an open house.

We know it’s important for businesses to choose promotional products that reflect their brand and mission statement. Concerned about the environment? Earth Aqua Pearls™ Hot and Cold Packs deliver a powerful eco-friendly message. Want to show your support for a local emergency crew? Take a look at our Firefighter Aqua Pearls™ Hot and Cold Packs.

More reasons to use logo ice packs for branding

Personalized gel ice packs are a hot marketing trend today for many reasons. Here are a few more benefits to consider:

  • Cost-effective. Many of our popular shapes cost less than $1.50 each when ordered in bulk quantities.
  • Size. Gel bead ice packs are easy to transport to sporting events, trade shows and festivals due to their small size. Although we have bigger sizes, such as the ComfortClay® Large Plush Pack, most of our hot and cold packs measure about 4-inches-by-4-inches.
  • Low minimum quantities. The vast majority of our gel ice packs require a bulk order of just 100 items. We also have a select few with minimum order requirements of 150.

What are you waiting for? Order your reusable hot and cold packs today!

personalized can coolers make every drink a cold one

Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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