Slim can koozies® are soaking up fame and moisture as hard seltzers and other drinks in tall cans rise in popularity.

The skinny cans tower above their short, stocky cousins. But that’s not the only reason customizable slim can koozies® are so appealing.

Why tall, slim cans are all the rage

slim can drinks

1. Demand is high for fewer calories, less alcohol

A vast majority of slim can drinks offer reduced sugar and little to no alcohol content, which pleases the health-conscious millennial generation. These 21- to 38-year-olds prefer guilt-free choices such as White Claw Hard Seltzer, Heineken’s Strongbow and Perrier’s flavored mineral water.

Wine sales fell about 7 percent in 2023 and overall beer sales dropped by 200 million barrels while sales of fizzy drinks like seltzers continue to climb. The sale of hard seltzers is expected to increase at a compound annual growth rate of 14.9 percent from 2024 to 2030.

2. The shape makes us feel good

Tall and slim are traits many of us crave for our bodies. So, when we see a can or other object that matches those characteristics, it subconsciously intrigues and attracts us.

The taller cans also make us think we’re getting more to drink, even when we’re not. Those marketing people are slick.

3. It fits like a glove

If you have small hands as I do, grasping a skinny can gives you confidence. It’s even a little empowering, especially if the wall of the aluminum or steel can isn’t paper-thin.

To get an even better grip, treat yourself to a few custom sleeves for slim cans.

4. Retailers get more product on the shelf

Slim, tall cans fill a smaller surface space, which allows retailers to place more items on their shelves. The average slim can measures 6.125 inches tall and has a 2.25-inch diameter. A standard can is 4.83 inches tall with a 2.6-inch diameter.

Space is money for retailers so they are excited about the skinny can trend.

5. Slim cans chill faster

This may not be the most convincing reason to switch to a tall, slim can but it warrants the No. 5 position. From a physics point of view, the taller, thinner dimensions allow these cans to chill faster in the refrigerator. How much faster? I haven’t found the answer to that yet, but please share if you know!

The future appears fizzy

Trends come and go so it’s hard to know if the slim can craze is temporary or here to stay. But for now, the bubbly, fizzy drinks in those tall cans are cornering the market and giving other beverages a run for their money.

white claw slim can koozies

That’s not to say regular-size cans that typically fit 12 oz. beers or sodas aren’t still a go-to option! Our popular foam can coolers and neoprene can coolers remain our bestsellers.

We also have metal can coolers, Koozie® brand coolers and bottle coolers. Yes, Totally Promotional has a can cooler style for every beverage and occasion.

Browse our entire selection of can coolers and see what I mean!

Make sure you have a good mix of beverages at your next party, including tall cans of hard seltzer, sparkling water and other cocktails.

Order a few custom slim can coolers to play it safe. You’re going to need them.

tall and slim is in graphic

Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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