Finding effective ideas for open houses is crucial in today’s competitive housing market.
Sales for existing homes were down 3.4 percent in May 2022. But despite signs of a slowing market, the competition to sell houses continues to heat up. It’s more important than ever to impress clients and seal the deal.
Give yourself that extra edge with our ideas for open houses and real estate swag!
6 open house ideas to attract buyers
Your No. 1 priority must be to ensure the property is prepared for open house traffic. Most would-be home buyers look at a median of eight homes and three of those are viewed exclusively online. Great first impressions are imperative!
Here are a few tips to make your open house stand out in a competitive market:
1. Clean up and make it cozy
Busy potential buyers may drive away if the curb appeal isn’t drawing them in. In a study, 17 percent of Realtors® said good landscaping maintenance is instrumental in helping them sell properties.
Make sure the yard is mowed and all walkways are clean and free of debris. Always have the home’s interior thoroughly cleaned and smelling fresh before the event. If there are any issues with existing furniture, use covers, pillows or another type of décor to make them less noticeable.
Don’t be afraid to hire a local staging business to help make a great impression. According to a study, 82 percent of agents said buyers could better visualize a property as their own home when it was staged by a professional.
2. Declutter and depersonalize
Real estate agents recommend decluttering a home 93 percent of the time for best results. They also suggest depersonalizing a seller’s home 68 percent of the time.
Ask the seller to pack away their collections, photos, hobby tools, sports memorabilia and religious items. The home should appeal to the widest audience possible! If the space isn’t neutral, buyers may not be able to imagine themselves living at the property.
Consider putting away any valuables as well. You and the seller should be solely focused on showing off the house and making the sale!
3. Check the forecast
If possible, schedule your big event on good weather days. Open houses are best on sunny afternoons! The interior will look better with sunlight shining through. It also will give you an excellent opportunity to show off the yard!
Insurance professionals also recommend open houses in good weather to prevent hazards to visitors and possible property damage. Bad weather tends to minimize crowds at open houses anyway.
4. Host a contest with prizes
Give potential buyers another reason to stop by your open house by hosting a contest. Have each visitor fill out a card with their name and contact info for a chance at a door prize.
It will be a memorable event for guests and you will get everyone’s information for follow-ups.
A few open house prize ideas include gift cards to local restaurants, electronic items for the home, and kitchenware with your real estate company’s logo.
5. Hand out promotional items for real estate
Place real estate promotional items and informational flyers near the front of the home where visitors enter.
Realtor® promotional items are perfect for showing your appreciation to visitors and growing your professional brand. Simply customize your real estate swag with your name and phone numbers. Potential buyers will have the information they need to check out all your home listings and contact you later!
You can also give real estate giveaways as closing gifts to clients. The National Association of REALTORS® found that 53 percent of people will use the same real estate agent the next time they buy or sell a house. Use that to your advantage by keeping your brand visible to them daily!
Real estate giveaway ideas
Have refreshments on hand in drinkware printed with your logo! Choose plastic cups for easy cleanup, paper cups for hot drinks and stadium cups they can take home.
Customized cups are available in over 15 product colors to match your real estate company’s logo or theme. Free delivery is also available on many styles!
Everyone can use a handy tote bag! Open house guests will use them for grocery shopping or trips to the gym or beach. Everyone who sees these personalized tote bags will also view your logo. It’s a perfect branding opportunity for you.
Totally Promotional hs tote bags in sizes small to extra-large. Check out our best-selling polypropylene or cotton bags.
Custom keychains are a popular real estate swag idea to help clients keep track of their new house keys! Buy in bulk to save money and have plenty on hand for future open house events.
Order attractive key tags, sophisticated engraved keychains or any of our amazing styles. We also have many multifunctional keychains with beer openers, flashlights and carabiners.
Custom coasters with your name are a must if you’re serving beverages during the open house. Visitors will be encouraged to use them as they wander the home. Encourage them to take them along when leaving.
Coasters at Totally Promotional come in various materials such as cork, pulpboard, stone and foam. Your full-color or one-color logo is sure to leave a lasting impression!
Make all your open house guests feel at home by giving them personalized mugs! They will appreciate the thoughtfulness and be reminded of your services for years to come.
Check out the many product colors and styles we offer to accent your brand. We have durable ceramic, affordable plastic and portable travel mugs.
6. Spread the word
Let people know in advance about your real estate open house to increase traffic. Hang custom banners in high-traffic areas leading to the home to reach the most prospects.
Send out mailed invitations or advertise to potential buyers online! In 2021, 95 percent of buyers used the internet to search for homes. Post the information on social media at least two weeks in advance.
Be sure to inform neighbors to the property about the upcoming open house. It’s a courtesy they’ll appreciate so they can plan for the extra traffic and noise. Your kindness and professionalism might also make them a new client someday!
Prepare early for open house success
We hope these tips for an open house help you find the perfect buyer for your next property. Be sure to order promotional items for Realtors® at Totally Promotional very soon so you are ready for your big event!