Businesses across the globe are making a comeback in 2021 with marketing ideas that boost visibility.
Is your company still struggling to get back on its feet? If so, you’re not alone. According to the U.S. Bureau of Labor Statistics, 52 percent of businesses experienced a decrease in demand for their products or services during the COVID-19 pandemic.
But all is not gloom and doom. Many hard-hit businesses found ways to improve their brand performance and prosper. Read their stories and marketing secrets:
Dive into logo branding
We chose to put our logo on everything … Putting our brand on everything we use, most importantly (things) that are visible such as company shirts, bags and tumblers, make our company look even more professional, helping us reach the retention and brand awareness we are gunning for.Willie Greer, founder of The Product Analyst
Do a website makeover
While our old website was great … we’d been wanting to do a redesign for quite a while to improve user experience. We felt our audience needed a nice, new change. The design and implementation process actually went quite smoothly, and we’ve received a great response to the new look.Teri Shern, co-founder of Conex Boxes
After months of losing deposits on parties and not booking new ones, we had to figure something else out. I turned to updating and optimizing my website to better the e-commerce experience, as well as nailing down the private label and wholesale portion of our business to be bigger and better than it was.Roberta Perry, co-owner of Scrubz Body Scrub
Beef up content
Last year during lockdown, our organic traffic dried up virtually overnight. The company would have been sunk, but we pulled together resources … as we pivoted to a content-first strategy to slowly build our brand and generate leads we could use to entice new customers.Dan Bailey, president of WikiLawn
Now is the time for a big content marketing push, no matter your industry. Pretty much everything published in 2020 is going to look very dated very soon, with references to a pandemic no one wants to hear about and promotions regarding social distancing and other terms that are quickly becoming passe. The pandemic may not have completely abated, but there’s an entirely new focus in people’s minds and you need to be there for it.Reuben Yonatan, founder and CEO of GetVoIP
Collaborate and partner
Now is the moment to think about how to interact with and help individuals outside of your “silo.” This can lead to opportunities to uncover places where partners could help you strengthen a component of your organization … .Ryan Dalal, CEO and founder of Word to PDF
Look for new opportunities
Opportunities present themselves in every crisis, so be on the lookout for them. You might be able to offer a new service that wasn’t previously available. I know of a coffee business that switched their crepe production from a dine-in location to a drive-through-only location and outsold their previous high sales number!Jeff Cooper, manager of Messagely
Offer great deals
Give people what they’ve missed at a price they can’t say no to. Get on social media and start using ads to build your list and bring in business.Joe Wilson, Senior Career Advisor at MintResume
Do you work as a hairstylist? Offer extended hours to accommodate consumers who work the day shift. If you’re a coffee store, do a promotion where the first 25 customers on opening day get a free coffee later. Consumers are eager to leave the house and return to their favorite establishments. Let them know you’re available … and make attractive offers they can’t refuse!Daniel Foley, SEO Manager at Litta
Increase customer service and empathy
People are jittery at this time because, as a species, we are uneasy with not knowing what the future holds. Increase the number of encounters you have with your customers. … ensure that customers believe your company is genuinely concerned about their health and safety. This is the ideal time to lead with empathy and compassion in your consumer interactions to increase brand loyalty.Sasha Quail, Business Development Manager of Claims UK
Make time for TikTok
We posted our first TikTok on Jan. 25 (2020), gaining a little over 20k views. Our volunteer base grew from 100 to 500 steadily. Our second post on Jan. 26 reached over 1 million views; we were viral! We grew from 100 members to over 18,000 in less than two years — something I still can’t wrap my head around — all because of the power of social media.Olivia Zhang, Executive Director and founder of Cancer Kids First
Create a YouTube channel
By far, the biggest shake up we’ve undertaken to get back on track in 2021 is launching a YouTube channel. We recognize that as we enter our new normal in this post-COVID world, we have to meet consumers where they are — namely, video. I genuinely believe building out a robust YouTube channel with a strong community of followers will be key to re-inventing ourselves and having long-term success.John Ross, founder and CEO of Test Prep Insight
We’ve chosen to focus on video over text with our social media marketing because it tends to get more engagement and offers a bit better ROI compared to traditional text-based ads on social media platforms.Nunzio Ross of Majesty Coffee
Invest in Facebook ads
The No. 1 way we jumpstart our business post-COVID-19 is using Facebook advertising for lead generation. Facebook advertising allows us to re-target our audience and show our ads to people who might engage in our content and are more likely to buy from us.Randy VanderVaate, president and owner of Funeral Funds of America
Go live stream
We started doing live streams through YouTube and Facebook to our local and online customers. They were both educational and commercial in nature. We are now getting about 1,000+ viewers watching our show each time. Not only has it helped to stay connected with our customers, it has generated a ton of sales ($20,000 from our last month’s show) for our business.Jeff Moriarty, marketing manager of Moriarty’s Gem Art
Hire, hire, hire
In order to revamp our business, we resumed the hiring process and added key positions — copywriter, sales director and executive assistant — that will help us reach our marketing goals. … When the pandemic began, marketing was the first place we made cuts. Since then, I’ve had time to reassess and am confident that these recent additions will improve our marketing campaigns and ultimately strengthen our business.Vladimir Gendelman, founder and CEO of Company Folders
Host re-opening events
“When it comes to marketing our business, the goal is to tap into this excitement associated with being open for business. This includes hosting small events that are niche-related to help bring people together.Sara Bernier, founder of Born for Pets
Create a post-COVID-19 exit plan
In my opinion, having an exit strategy in place for post-COVID-19 can help you get back on your feet and recover faster. A few pointers: calculate the financial loss, take a look at your business plan, search for new opportunities, make a new budget and create a contingency plan for the possibility of the next crisis.Sonya Schwartz, founder of Her Norm
Jump into Pay Per Click
During the pandemic, PPC prices dropped and it has helped us get more visibility.Michael Humphreys, founder and CEO of Z Grills of Australia
How can you increase brand visibility?
As you can see from the comments above, businesses of all sizes are finding new, old and creative ways to increase visibility and profits. My hope is that one of these great ideas will work for your company or organization.
All marketing plans can be enhanced by using promotional products. With tight budgets and fewer employees, it’s smarter than ever to put customized items to work for you!
You’ll find many ways to hand out practical items to loyal customers and prospective clients. It’s also a good idea to reward those hard-working employees with company shirts or custom mugs that will expose your brand for months or even years to come!