The most successful car dealership marketing plans include automotive promotional products.

Handing car shoppers a practical gift like an LED Cylinder Flashlight Key Ring with your logo makes it difficult for them to forget you. In fact, 85 percent of people who get a free item say they remember the business that gave it to them.

This affordable solution to brand recognition will draw customers back to your dealership when they’re ready to buy. No other form of advertising puts you in the driver’s seat like logo car accessories.

Car promo items are vital for dealerships in 2023

promotional air freshener for a vehicle

According to Limelight, overall customer satisfaction with the car buying experience fell in 2022. It was so bad, that 54 percent of buyers said they would pay more for a better shopping experience. Ouch!

To beat the competition, your car dealership marketing plan must leave customers feeling good about you and their experience. That’s not easy with high interest rates, tight inventories and skyrocketing vehicle prices.

The one thing you can do is give customers free automotive promotional products. Totally Promotional has a growing selection of affordable automotive accessories. Popular items such as Auto Safety Kits and Tire Pressure Gauges cost less than $2 each when ordered in bulk.

For auto dealers and repair shops, nothing says “I care about my customers” like a practical gift they’re happy to take home. Everyone loves free swag!

Even small promotional items such as bumper stickers can be powerful tools when used as part of your automotive advertising approach. Custom automotive products help spread awareness about your brand and generate loyal patronage from satisfied clients.

Perhaps the biggest role played by promotional auto products is their ability to foster long-term relationships with customers. Loyal clients are gold for successful car dealerships.

Car dealership marketing starts with client research

customizable cell phone holder for a car

As a business owner, it’s important to know which personalized automotive items your customers prefer. You want to give them something they’ll enjoy and use while promoting your brand.

One way to understand your customers’ preferences is to gather feedback through surveys or social media polls. These are excellent ways to find out more about your clients.

Another option to help you select the right customized auto products is to look at the demographics of your customer base. For example, if you have a lot of outdoor enthusiasts among your customers, a Floating Bobber Keychain could be a hit.

Do many of your customers have growing families? The Juggler Polypropylene Organizer is perfect for storing toys, books and snacks on the go.

By taking the time to understand your customers’ interests and preferences, you’re more likely to create an effective car dealership marketing campaign that leaves a lasting impression.

Carefully select products that resonate with your audience and reflect your brand values. Then you’ll be well on your way to a successful promotional campaign.

How do you market a car dealership with promo items?

woman washing a car with a custom car wash bucket with a company logo

Our customers are always amazing us with the creative ways they use our products in their marketing strategies. I’m sure the staff at your auto dealership has a few ideas of their own!

But if you need a little inspiration, keep reading. Here are a few ways to incorporate promotional auto products in your car dealership marketing program:

These small touches can make a big impact and set your dealership apart from the rest.

Put the petal to the medal with logo car accessories

customizable license plate on a car

To sum it up …

Promotional auto products offer an impactful and creative way to engage potential clients. They can also help recognize and reward loyal customers.

Custom automotive products provide a powerful opportunity to boost your dealership while attracting new potential customers.

By understanding which promotional products best meet the needs of your target audience, you can find effective ways to showcase your brand.

Isn’t it time to craft a promotional product strategy that will bring value and exposure to your dealership? Order your own customized automotive accessories today!

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Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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