Custom first aid kits have become sizzling hot giveaways as concern for wellness grows.

Corporations, fitness centers, doctors and universities can capitalize on the growing health and wellness market with promotional first aid kits. Handing out these affordable items with your logo shows you care. It also gives you a long-lasting branding opportunity.

First aid kits serve a practical purpose. Absolutely everyone can use things like bandages and first aid creams at one time or another. Branded first aid kits are essential for minor emergencies at home or while on the go.

What are key items to look for in custom first aid kits?

customizable promotional first aid and safety products

First aid kits aren’t meant to be filled with every possible item needed for an emergency. They are designed to provide basic supplies and quick fixes for minor bumps, bruises and scratches.

Basic first aid kits should include these items:

  • Bandages
  • First aid creams
  • Antiseptic wipes
  • Aspirin or ibuprofen
  • Scissors
  • Tweezers

Other items recommended by the Red Cross for larger first aid kits include:

Know your audience

Businesses, marketers and healthcare organizations should consider the specific needs of their audience when shopping for first aid kits. For example, the Rubicon Trail First Aid Kit is ideal for a state park or campground giveaway. Our Sun Care Kit™ makes a great welcoming gift for guests at beachside hotels and resorts.

Our new selection of first aid kits gives you plenty of choices. From the Caringhands™ Essentials Kit to the handy Clip-It™ First Aid Kit, you’ll find plenty of options for every event or marketing strategy.

Who invented the first aid kit?

Robert Wood Johnson of well-known company Johnson & Johnson is credited with inventing the first aid kit in 1888 for railroad workers. The hard-working laborers needed basic medical supplies on-the-go.

The idea of having bandages, antibiotic salve and other items in a nearby kit was a winner. Soon the company was manufacturing cardboard containers with basic emergency supplies for soldiers, Boy Scouts and blue-collar workers across the U.S.

Years later, Johnson & Johnson added a few more items to their kits and switched from cardboard to tin containers. The updated first aid kits could be attached to belt loops for easy, hands-free access.

Why are first aid kits growing in popularity?

customized first aid kit

The wellness industry has exploded over the years. History has shown us that everything from physical fitness to mental health determines our quality of life.

A Future of Wellness Survey conducted by McKinsey & Company revealed that 70 percent of respondents believe wellness is important; 42 percent said it was their top priority.

But staying healthy isn’t just about exercising and eating right each day. It’s also about prevention. One of the best ways to prevent bad outcomes is to be prepared for unexpected injuries.

That’s where first aid kits come in. It’s reassuring to new employees, parents, college students and campers to have a first aid kit nearby. Early treatment of injuries and illnesses can help us avoid long-term health issues.

How to heal your branding woes

woman putting a promotional first aid kit into a purse

Custom first aid kits fix more than boo-boos. They also provide a budget-friendly marketing solution for companies, awareness campaigns and nonprofits.

Are you tired of spending big bucks on failed marketing plans? Now’s a great time to give promotional first aid kits a try. Most promotional products cost as little as 1/10 of one cent, which is lower than most every other type of advertising.

Take advantage of the growing popularity of health-related promotional products. Place your logo, name or awareness message on slim Pocket First Aid Kits or Mini Sling First Aid Kits to boost brand recognition.

Hand out custom first aid kits during a parade, a trade show, in your lobby or at health screenings. Recipients will keep them in their vehicles, purse or a handy drawer at home. Your name or message will get years of exposure.

First aid kits serve as a reminder of your business or organization each time they are used. Your business will be top of mind when these kits are used to treat a cut or scrape. And giving out free first aid kits shows that you care about the health and wellbeing of your customers, employees and community. That’s a big boost for public relations.

What organizations need custom first aid kits?

customized bandages pouch

Any business or organization that is focused on health and safety could benefit from branded first aid kits. Some examples include hospitals, doctor’s offices, urgent care centers, schools, colleges and sports teams. However, any business can benefit by using these promotional items because accidents can happen anywhere.

No matter who you are, custom first aid kits can be a valuable addition to your brand’s marketing strategy.

promotional school supplies for an a+ for marketing success

Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

Write A Comment