Promotional products are a wise investment when marketing for contractors.
Contractors know that marketing can be expensive and time-consuming. As a business, you need an easy, affordable way to make a lasting impression on your customers. Construction promotional items get your brand and message out there with minimal costs and long-term exposure.
In this blog post, I’ll discuss how promotional items can give you an edge in today’s competitive construction market.
Promotional products are valuable contractor tools
In any industry, carving out and maintaining a strong brand image is crucial for success. Marketing for contractors is no exception.
Construction swag is effective for boosting brand awareness. Giveaway items and gifts with your company logo will market your business for years to come. Did you know that 61 percent of consumers keep promotional items such as customized jackets for two years or longer? It’s true!
Bulk-priced promotional items also help establish your business as professional and trustworthy. We’ve all heard horror stories of fly-by-night construction companies that do shoddy work, take your money and vanish.
Consumers need to know you can be trusted. Handing out freebies with your name and logo shows you’re established and here to stay.
Offering contractor promotional products to clients, employees and business partners increases visibility and emphasizes the professionalism of your company. By incorporating promotional items into your branding efforts, you will establish a reputable presence within the industry.
Marketing for contractors includes employee gifts
Your marketing plan should do more than focus on expanding your client list. It should be filled with multiple opportunities to expose your name and logo. An example would be personalized gifts for employees.
Construction companies can customize all types of promotional products to give as gifts for their staff. A few popular items that make great “thank-yous” for workers are branded coffee mugs, company polo shirts, lunch bags and tech items. They will appreciate these high-quality, practical gifts that are excellent for boosting team spirit.
Wherever your employees take these gifts — to work, the gym, hanging with friends or on vacation — you’ll be sure to garner plenty of exposure for your brand.
Construction company CEOs and supervisors can show employees their gratitude anytime! Here are a few ideas for when to hand out staff gifts:
- Employee Appreciation Day (always the first Friday in March)
- Company landmark anniversary
- Staff achievement
- Holidays
- Individual employee birthdays
- Individual employee work anniversaries
How to choose the right promo products for your construction business
With so many options available, it can be overwhelming when shopping for the best construction promotional items for your business.
First, consider your target audience and what will be most useful to them. Then ask yourself what message you’d like to convey about your business.
For example, custom cooling towels or logo safety shirts could be practical choices for a construction company. Personalized tools such as branded tape measures will showcase your expertise and attention to detail.
Whatever you choose, make sure it aligns with your brand and represents your business in the best possible light. With a thoughtful and strategic approach, promotional products can help take your construction business to the next level.
Measure ROI success when marketing for contractors
In the competitive world of construction, it’s essential for companies to establish themselves through effective marketing campaigns. A powerful marketing strategy can put a company’s name on the map and boost its bottom line.
But how can you ensure that your contractor advertising plan is generating a return on investment? Measuring ROI is a critical part of any marketing campaign including one involving promotional products.
By tracking key metrics such as sales revenue, new customer stats and brand recognition, construction companies can assess the effectiveness of their promotional products and make data-driven decisions to optimize future campaigns.
Don’t underestimate the value of ROI measurement when it comes to your construction swag; it could be the difference between a mediocre campaign and a game-changer.
Put that company logo to work
Contractors have plenty of great options when using promo items as part of their branding efforts. Promotional products with your logo can give an immediate boost to any construction business, offering low cost and word-of-mouth exposure that lasts year-round.
Get your name out there quickly and often by placing custom car magnets on all your company vehicles. Your logo will be seen daily by potential clients! You’ll also establish brand recognition. Take your marketing strategy up a notch with business card magnets.
Using your logo and company colors when incorporating customized promo items into your strategy is key to maximizing ROI. Our staff at Totally Promotional has more than 30 years of experience to help you create construction swag that will work for you!
By utilizing promotional items as an effective, brand-building plan, contractors can make sure their company drives in more leads and creates long-term brand recognition.
