Reese’s Peanut Butter Cups are the most popular Halloween candy in the U.S.!

According to the social shopping community at Influenster, the chocolate cups with a smooth peanut butter filling are a Halloween favorite from coast to coast. The 40,000 Influensters chose candy corn as their runner-up.

And OUR survey says …

Until recently, I wasn’t sure what Halloween candy reigned supreme with our entire staff at Totally Promotional! Why? Because most of us are sugar-holics. If it’s got calories, we like it. If it’s available, we eat it.

Most popular Halloween Candy at Totally Promotional

So we conducted our own Halloween candy survey and discovered Reese’s Peanut Butter Cups was our overall favorite, too! It was a personal victory for me since I’m a long-time fan. Candy corn also ranked second place at Totally Promotional. Snickers was third.

The Influensters’ state-to-state survey claims Milky Way is Ohio’s No. 1 Halloween candy. We live in Buckeye country but must have missed that vote! The chocolate, caramel and nougat candy bar landed in fourth place in our survey.

Reese’s began as a side gig

Halloween Reeses

While doing a little research, I discovered that Harry Burnett Reese created the melt-in-your-mouth peanut butter cup in 1928 at his home in Pennsylvania. Although he was an employee of the Hershey’s company, the father of 16 kids made the candy in his basement to sell as a side income. After Reese died, his family sold the business to Hersey’s for a sizable sum.

Corny commercials

The real story behind the creation of Reese’s Peanut Butter Cups is easier to swallow than the nerdy TV commercials the company aired in the ’70s. They began with two clumsy people bumping into each other. Soon they notice their candy bar and jar of peanut butter have blended, and the accusations fly: “You got peanut butter in my chocolate!” and “You got chocolate in my peanut butter!”

Of course, after tasting the result of their collision, all is good.

It was a goofy ad. Who carries around a jar of peanut butter? But nearly 50 years later the familiar orange wrapper (and the 210 calories tucked inside) still has a pretty big following! So you’d be wise to stock up on Reese’s Peanut Butter Cups this Halloween for all your ghosts and goblins!

personalized halloween party supplies

Planning a party? Don’t forget to order your customized Halloween party favors and supplies! We make it easy to customize napkins, cups, can coolers and much more! We also have welcome banners for group and community Halloween events.

Place your order today!


Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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