Shades can make us look mysterious and give our faces a more symmetrical shape. Custom sunglasses can do all that and market your brand!

How about a buying guide for custom sunglasses for inspiration? No problem! I’ve got the information you need.

Did you know most promotional sunglasses cost less than $1 each? Yep, and it’s easy to design your own sunglasses wholesale.

Get ready for more facts and tips with this ultimate buying guide for custom sunglasses!

Select your style

custom printed sunglasses

The style of your sunglasses will be the first thing people notice. Choose sunglasses in styles that reflect your brand or event theme.

Bestselling sunglasses styles

Unique sunglasses styles

We also have custom kids’ sunglasses!

Hint: Use the helpful filters (at left) on our custom sunglasses page to narrow your results by color, materials, free delivery, minimum order quantity, imprint colors and setup fees.

How to customize your sunglasses

customize sunglasses online

Design your sunglasses with our easy ordering process. After you select the promotional sunglasses you want, you’ll be prompted through these steps:

Step 1: Enter the quantity you need, your ZIP code, and production and delivery times. In a hurry? Please choose rush production and delivery options in the drop-down menu.

Step 2: Choose your product color(s).

Step 3: Select your imprint color. (This is the color we will use to print your text, logo or other design.)

Step 4: Select the location(s) for your imprint. Depending on the style you choose, the imprint location choices are the right temple, left temple and/or both temples.

Step 5: You can email us your design later, or provide text and upload your logo/design while ordering online. Either way, you will be emailed a free digital mockup showing how your design will look. We won’t send your order to production until you have approved your digital mockup and submitted payment.

What should I print on my sunglasses?

your design here sunglasses

Promotional sunglasses, just like custom pens, offer very little space for large designs or text. Our experts recommend printing your company name, logo or monogram on your sunglasses. A short inspirational message or clip art also works.

Blank sunglasses fit every budget

Sunglasses without an imprint can also be used for promoting a business or campaign at a very affordable price. Simply attach a gift tag to your sunglasses with your name or message, or place them in customized drawstring bags with other items or information for recipients.

How are custom sunglasses printed?

sunglasses pad printing process

We use a high-quality pad printing technique to place your imprint on sunglasses. Our standard imprint location for sunglasses is on the right temple, but we do have other imprint areas on certain styles. Imprints on both temples cost extra. Print location information can be found in the product details section for each pair of sunglasses.

BIG TIP: Wearables — including sunglasses — are the most popular promotional products on the market today. More than 85 percent of people did business with a brand that gave them a promotional item.

How to use promotional sunglasses for branding

promo sunglasses for giveaways

Here are a few ways custom shades can work for you:

Trade shows
Custom sunglasses are a big hit each year at trade shows. They’re one of the first giveaways trade show visitors grab.

Lightweight sunglasses are easy to carry and distribute to large crowds.

We ordered sunglasses with our logo to hand out at the local homecoming parade. … Our logo looked great and they were a huge hit!

Lori R. of South Dakota

Festivals and fairs
What better way to welcome outdoor attendees than to hand them a free pair of sunglasses with admission!

Open houses
Give personalized sunglasses to everyone who visits and earn mega exposure for your name or logo.

Beach events
Sunglasses are a fantastic and appropriate giveaway or souvenir for beach resorts, marinas, water and ride parks and river cruises.

Family reunions/class reunions
Get the party started and let everyone feel united with a pair of novelty sunglasses! You’ll love the photos of everyone wearing their shades.

Outdoor sports (golf, volleyball, baseball, etc.)
Keep the sun out of spectators’ and athlete’s eyes with custom sunglasses.

Parks and zoos
Sunglasses are budget-friendly souvenirs and special occasion giveaways for amusement parks and zoos. Hand customized kids’ sunglasses out to your students or daycare kiddos!

Running events (marathons, 5K and 10Ks)
Stash a customized pair of shades in each runner’s registration packet and they’ll sign up again next year!

Help reduce the glare for those fast-moving bicyclists and their fans!

Sell customized sunglasses to raise funds or give them away to promote your cause.

Wedding sunglasses are a popular favor

wedding sunglasses

Our sister site, Totally Wedding Koozies, is the perfect place to find adorable wedding sunglasses when you’re getting hitched. Our clients use them for wedding photo booths, guest favors and cute gift bags! Custom wedding sunglasses have become a “big thing” across the U.S. in recent years. Here is a recent review from a customer:

Our sunglasses came on time and were perfect! Great quality and such a hit at our engagement party.

Alyssa Ruhland of Minnesota

Health benefits of wearing sunglasses

Most sunglasses at Totally Promotional have UV400 (ultraviolet) lenses that provide 100 percent UVA and UVB protection. One type of UV radiation harms the back of your eye called the macula, which helps you see clearly. Without proper protection, the sun’s harsh UV rays can cause cataracts, macular degeneration, photokeratitis and many other serious eye conditions.

Health tips: It’s best to choose sunglasses that fit close to the face. It’s also wise to avoid or lessen exposure to the sun during peak UV ray hours from 8-10 a.m. and 2-4 p.m.

Enjoy custom sunglasses for marketing and fun

I hope this buying guide for custom sunglasses has helped you realize the importance of wearing sunglasses. And don’t forget the branding opportunities that lie ahead!

Shop promotional sunglasses today for your group or event!

custom sunglasses for branding


Shelley Grieshop is a former newspaper journalist who earned more than a dozen Associated Press awards for her in-depth research and writing skills. In May 2016, she joined Totally Promotional as a creative writer. She currently writes company blogs about branding, marketing, logos, wedding planning and much more. One of her life goals is to teach people when to use hyphens and apostrophes.

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