Restaurant owners across the U.S. are seeking practical ways to grow their businesses. I’ve got a few tips that may help. Anytime is a good time for restaurant marketing ideas!
One proven solution: Get your name out there with unique restaurant supplies and giveaways. Logoed promotional items have successfully branded businesses for more than 200 years.
How do you promote a restaurant with a slim budget?
Sales from restaurants and other food-service industries fell by $240 billion during the pandemic in 2020, according to a National Restaurant Association report. This left many retailers with limited funds for advertising or branding.
That’s where promotional products come in. Promo items are one of the most budget-friendly marketing ideas for restaurants. Customized restaurant supplies and giveaways are bulk-priced for affordability. Their power to reach target audiences is nothing short of amazing. A single promotional item, such as a beer glass with your logo, nets about 340 impressions per month!
The growing selection of promotional items makes it easy to choose products that work for family restaurants, coffee shops and cozy diners. Here are a few of our most popular promotional products:
8 restaurant marketing ideas using promotional items
1. T-shirts/polo shirts
Put your logo on casual T-shirts and crisp polo shirts for your employees to wear on and off the clock. They will appreciate the gift and you’ll get ongoing advertising! Professionally printed company apparel also helps to unite your staff.
2. Cups with lids & straws
To-go cups or kids’ cups with meals are a restaurant necessity. Customers of all ages love the spill-proof lids and handy straws for soda, tea, iced coffees and milk. These reusable, logoed cups will be taken home where your logo will be seen for months or years! Add your contact info on the cups to encourage future food orders.
3. Custom barware
Give your restaurant, club or bar a professional touch with customized beer and wine glasses. Placing your logo on a 16 oz. pint glass gives your business class and shows pride in your establishment. Customers who prefer the taste of the vine will love the feel of our Hexagonal Stem Wine Glass in their hands.
4. Personalized coasters
Keep a stack of custom coasters on each table and the bar to reduce annoying moisture rings. Our most popular pulpboard coasters are available in 40-, 60- and 80-point thicknesses and a variety of traditional and fun shapes. We also have cork, foam and other quality materials that will perfectly show off your logo.
Beautiful, custom banners quickly let customers know you’re open and ready to serve. Hungry motorists often make spur-of-the-moment decisions on meals and snacks. Hang a banner in plain view that says your restaurant is open for business, your menu has changed or you have jobs to fill. Many banner sizes, materials and hanging options are available.
6. Personalized paper bags
Carry-out service grew in recent years and continues to be a profitable arrangement for restaurants. With the increase, the need for take-out paper bags swelled for all types of eateries. Avoid the plain, brown bag look. Place your restaurant logo on our bestselling 10-in. x 13-in. Paper Bag in Full Color to brag where those tasty chimichangas or Danish pastries came from.
7. Custom pens
Give customers a useful gift and they’ll be back. Write your own ticket to success with a basket of customized pens placed near your restaurant’s entrance or cash register. Customers will happily slip these popular giveaways into purses or pockets to use wherever they go.
8. Customized crayons
Tame the kiddos with promotional 6 Pack Crayons while food is being prepared. Your restaurant’s name will be printed on the front of every box of non-toxic crayons. Pair them with our Eat Right Eat Healthy Coloring Books, or simply print your own coloring pages with seasonal themes.
Soar with these restaurant marketing ideas
Excuse the pun, but this is your bread and butter we’re talking about and it’s time to take action. Let promotional products boost your sales and build your brand bigger and better than before!
