Branding/Business

Why smart brands give koozies as gifts

koozie gift with purchase

We all love getting a little something extra when we spend money.

I’m a savvy shopper so when I get an unexpected discount or a freebie at checkout, it’s like winning the lottery. I feel like a smart shopper. Experiences like that almost always lure me back to buy again.

Small gifts can deliver big benefits

custom koozie giveaways

Some of our most successful clients give away koozies as gifts with purchases. Foam koozies (can coolers) are practical, low-cost and small enough to tuck into any size bag or box. Our Premium Collapsible Foam Can Coolers cost as little as 23 cents each. Delivery and second-side imprints are free!

Imagine the look on your customer’s face when they find a fun, free koozie in their delivered order. Trust me, they’ll remember your thoughtfulness. Studies show that 85 percent of those who receive promotional products recall the company that gave it to them.

“Customers actually use these products on a day-to-day basis because they’re functional and cute! Meanwhile, my brand gains consumer awareness.”

Gresham meek of gresham jewlery

Gresham Meek uses custom koozies as gifts to impress her customers and enhance branding for her business, Gresham Jewelry

“I include customized koozies in my customers’ orders,” she said. “It’s a branding tool for my business that has become a signature trait for our company. Each season I order new koozies with new colors and designs, always incorporating my brand logo and information.”

The amazing jewelry and other unique collections Meek designs and creates are delivered to happy shoppers around the world. Every time her customers use their koozies, her logo gets exposure. According to a recent study, each piece of customized drinkware generates 1,400 impressions per lifetime. That’s an incredible return on investment for any brand!

Gresham Jewelry Koozies

Meek of Dallas, Texas, said she first ordered koozies from Totally Promotional several years ago when preparing for a jewelry show. She said the quality and pricing was the best around; the entire ordering process was fast and user-friendly, she added.

Using koozies as gifts with purchases for marketing makes good business sense, Meek said.

“The customized koozies are a unique way for me to thank my customers while expanding brand awareness,” she explained. “Customers actually use these products on a day-to-day basis because they’re functional and cute! Meanwhile, my brand gains consumer awareness. It’s a win-win for my company and my customers.”

Plenty of options for giving gifts with purchases

gift with purchase options

Koozies aren’t the only promotional product used to win over customers. Keep these suggestions in mind when ordering personalized gifts:

  • Buy affordable items in bulk. The more you buy, the better the deal.
  • Choose lightweight items that are easy to store and cost less to ship.
  • Select small items that fit inside the boxes and bags you use.
  • Look for products that relate to your business or company theme.
  • Avoid items that might break during delivery.

Here are a few other personalized gifts to give customers who make a purchase:

Start shopping or chat with one of our experienced representatives if you have questions. I’m sure we can help you find the perfect gift to give your customers!

custom koozies graphic

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