Smart business owners use corporate swag to unite employees, thank customers and boost marketing.
Yes, branded promotional products can do it all without wrecking your budget.
As a business owner or manager, it’s important to keep your employees and customers happy. But you also have to market your company in the most effective and affordable way possible. This is where business swag comes in.
What is company swag?
Company swag is promotional items printed with a business name or logo. These branded products are used in many ways, such as trade show giveaways, achievement awards or gifts for Employee Appreciation Day.
Corporate swag is essential for marketing your company. Your logo can make hundreds or even thousands of impressions over a lifetime on a customized polo shirt, business care magnet or promotional travel mug.
How does corporate swag work?
Your personalized items will be taken out into the world and seen by potential customers. This can help increase your brand visibility and create buzz about your business. Plus, it’s a lot cheaper than running a full-scale ad campaign.
Aside from the branding benefits, corporate swag for workers can also boost productivity and overall job satisfaction. When employees feel appreciated and valued, they are more likely to work harder and be happier in their jobs. Giving out swag items can also create a sense of unity among your workforce.
The bottom line: Company swag is ideal for motivating your staff and attracting customers. And while achieving those goals it exposes your name better than any other type of advertising!
Best corporate swag ideas
Businesses today can successfully use personalized promotional products in a variety of ways. Here are a few suggestions from the experts at Totally Promotional:
Onboarding kits
Place custom-printed office supplies or useful personal items in packets for new employees.
Suggestions: Promotional water bottles, coffee mugs, hand sanitizer
Customized corporate apparel
Give each member of your team some type of custom apparel to wear on or off company time.
Suggestions: Custom T-shirts, polos and button-ups, sweatshirts, hats
Remote employee gifts
Give your work-at-home employees an item or two with the company logo to keep them feeling connected.
Suggestions: Tumblers, tech accessories, chargers and power banks
Low-budget giveaways
Buy smaller items in bulk to use as lobby or community event giveaways.
Suggestions: Custom can coolers, keychains, drawstring bags, pens
Eco-friendly items
Show customers and potential clients your concern for the environment with eco-friendly and sustainable giveaway items.
Suggestions: Shop our Eco-Friendly Promotional Giveaways page
Coffee lover rewards
Whether your target audience is at home, work or on the road, great coffee gifts are always welcome!
Suggestions: Custom ceramic mugs, stainless steel tumblers, coasters
Healthy handouts
Keep your crew on the job and feeling well. Giving wellness and safety promo items to your staff and customers shows you care.
Suggestions: Personalized lip balm, first aid kits, sunscreen, hot and cold packs
Tech awards
Everyone on your list can use custom tech items at one time or another. They’ll appreciate these practical, personalized gifts.
Suggestions: Customized earbuds, phone stands, screen cleaners, selfie lights, blue light glasses
Trade show giveaways
You can’t go wrong with trade show giveaways that draw crowds! Be the vendor everyone wants to visit.
Suggestions: Browse our Trade Show Giveaways page
Safety kits and tool kits
Responsible businesses invest in safety and repair items for their employees, patients and clients. Wellness is a goal we all share.
Suggestions: Personalized safety apparel, bandages, pill boxes, tools
Cool company swag makes you look good
Every time your employees or customers use your unique company swag they’ll be reminded of your brand. Isn’t that the goal of every good marketing plan?
Corporate swag is a great investment for any business looking to boost morale and market their brand in a cost-effective way. By giving out promotional items to employees and customers, you’ll create a sense of unity, improve productivity and increase brand visibility.
Shop our site for the perfect swag to fit your budget and needs. Let us create promotional products for you and watch your business grow!
