Branding/Business

10 marketing strategies for banks using promotional products

top 10 marketing strategies for banks

How do banks attract new customers? How do they keep the ones they have?

Personalized products are the answer! Customized gifts and giveaways are successfully used each year by financial institutions. You’ve probably got a pen or keychain with a bank or credit union logo somewhere in your house right now.

Become the brand people remember.

According to statistics, 81 percent of the population keeps customized products for more than a year. Think about that for a moment. Without draining your budget, potential clients will see your bank’s name every day for months or years!

10 marketing ideas for banks

Take a look at these easy solutions for marketing your financial institution with promotional products. Use the suggested items or select from our growing list of affordable promotional products!

1. Corporate polo shirts

woman wearing custom printed polo shirt in an office

Order company shirts with your bank logo for each employee on your team! Designate a “Casual Friday” policy that encourages workers to wear their shirts, build unity and celebrate the end of the workweek. Corporate shirts are also great holiday gifts and rewards for special achievements.

Suggested product: Gildan® DryBlend Jersey Sports Shirt

2. Tote bags

woman holding custom tote bag

Place your credit union logo on tote bags and distribute them at a local job fair. Attendees will appreciate having a place to store flyers, giveaways and other items they gather. You’ll immediately create a positive image for your company. Drawstring bags are another option to consider.

Suggested products: Polypropylene Budget Shopper Tote Bags and Getaway Cotton Tote Bags

3. Sports bottles

aluminum water bottle with a company logo hanging on a bookbag

Refillable water bottles with your logo make great open house giveaways. Your name will get plenty of exposure when taken to work, the gym and on walks! Custom sports bottles are the perfect gift for showing your company’s support for the environment and healthy living.

Suggested products: 20 oz. Colored Plastic Sports and Bike Bottle and 20 oz. Aluminum Water Bottle

4. Pens

custom pens displayed on a desk

Custom pens are small enough to display as giveaway items in your lobby and on every loan officer’s desk. More than 80 percent of the population uses a ballpoint pen every day. Take advantage of their popularity!

Suggested products: Bex Click Pens and Ledwedge Pens

5. Keychains

engraved carabiner keychain with keys

What a match this one is! Give away personalized keychains to customers finalizing loans for vehicles and homes. Mail a keychain inside a card thanking clients for their business.

Suggested products: 8mm Handy Carabiner (Engraved) and House Shape Key Tags

6. Chip clips

custom printed chip clip holding papers

Attach a chip clip to the documents you hand clients when they open an account or finalize a loan. Trust me when I say no one will refuse a custom chip clip. They rank high on the list for practical gifts and giveaways.

Suggested products: Alligator Power Clips and House Magnet Clips

7. Phone wallets

branded phone wallet on a desk

Slide a custom cell phone wallet in the onboarding materials you give new employees. It’s a considerate, welcoming gift that will keep their cash, ID badge and credit cards handy at work or after hours.

Suggested product: Rubberized Phone Wallet with Kickstand

8. Hand sanitizer

custom hand sanitizer bottles with logos

Leave a basket of personalized hand sanitizer at the next Chamber of Commerce meeting or training conference. Gifting people with a product that could keep them healthy is a kind gesture and a PR boost.

Suggested products: 1 oz. Custom Hand Sanitizer Bottles and .33 oz. Custom Hand Sanitizer Spray

9. Lip balm

custom lip balm giveaways

Always keep lip balm in bulk in your lobby and in a central office area for employees to grab. It’s a gift that every gender and age will appreciate any time of the year.

Suggested product: SPF 15 Lip Balm, One Color Imprint

10. KOOZIES® & can coolers

can cooler display for a party or event

Have plenty of custom can coolers on hand for your annual corporate party. Whether it’s a small cookout or a catered affair for hundreds, give guests a can or bottle hugger to keep their beverages cold and hands dry.

Suggested products: Premium Collapsible Foam Can Cooler, Neoprene Can Cooler and Collapsible Foam 12 oz. Slim Can Cooler

cash in on brand exposure with promotional items

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