The healthcare industry is one of the top buyers of promotional products in the U.S.
Recent studies show that hospitals, medical centers, drug companies, health agencies and other wellness organizations buy more custom merch than just about any other industry.
Healthcare officials and pharmaceuticals use wellness and safety swag for branding, employee rewards and incentives, hiring and creating patient trust.
Let’s take a look at why the healthcare industry is a top buyer of promotional products.
Branding with wellness promotional items
The healthcare industry is very competitive, so marketing and branding are extremely important. They play a crucial role in determining a company’s success or failure. Finding the most cost-effective branding method is key.
Promotional merchandise is an innovative way for hospitals, physician groups, drug makers and wellness centers to enhance their brand recognition. That’s why they are top buyers of promotional products. By utilizing wellness promo items, healthcare professionals can showcase their brand’s values and mission, and instill confidence in their patients.
Handing out branded hand sanitizers, first aid kits or pill boxes that feature your company’s logo and contact information can leave a lasting impression on patients. It’s a direct form of marketing that quickly and affordably promotes your image.
Studies show that 83 percent of people feel more loyalty to a brand that gave them a promotional product.
Building your workforce with healthcare giveaways
Healthcare is a demanding field with high turnover rates. Attracting and retaining qualified professionals is a significant challenge.
Currently, about one in every eight Americans works in the healthcare field. However, in the next 10 to 12 years the U.S. is expected to experience a shortage of 1 million doctors and nurses. That doesn’t include a shortage of 3.2 million other healthcare workers within the next five years. That’s scary.
Branded promotional items can be an effective way for healthcare companies to lure prospective employees. Offering useful items that professionals can use daily, such as custom pens and notebooks or laptop backpacks, can create a positive impression of your company and set it apart from the competition.
You might consider creating an awareness campaign to entice more people into the healthcare field. One of the most affordable ways to do this is through signage and giveaways.
Let community members know you’re hiring by hanging custom banners in high-traffic areas and placing banner stands inside your building. Personalize your banners with information on training opportunities and benefits.
Hand out wellness promotional products at area festivals, parades, health fairs and sporting events. Let our experts print your name, website, email address and career information on useful giveaway items such as bulk drink mix packets, water bottles or fridge magnets.
Don’t forget about the employees you already have! Promotional merchandise is also an essential tool for employee retention. Distributing branded merchandise such as promotional apparel to staff members as incentives can boost morale and improve employee satisfaction.
Gifts given to employees on their birthdays and work anniversaries helps them to feel appreciated, while fostering a sense of belonging and loyalty.
Generating patient trust with wellness merch
Patient trust is critical to the success of any healthcare organization. By offering items such as promotional hot and cold packs, patients feel their health and safety are of utmost importance to you. Additionally, it creates a positive association with your brand and increases the likelihood of returning for further healthcare needs.
How can doctors and healthcare agencies use health-related giveaways to build patient trust? Here are a few suggestions:
- Hand out promotional sunscreen or bandages during an open house
- Give first aid kits to the coaches of youth teams you sponsor
- Distribute promotional antibacterial wipes at health screening events
- Donate customized safety shirts to crosswalk guards at a local school
Choose relevant healthcare industry promotional items
It’s important to choose wellness giveaways that are useful and engaging to your target audience. The goal is to select items that are relevant in promoting healthcare and wellness.
I’ve already mentioned a few of our most popular healthcare giveaways. Here are several more:
- Custom shaker bottles
- Promotional sunglasses
- Personalized fanny packs
- Custom-printed keychains
- Wholesale tools
- Promotional snacks
- Bulk stress balls
- Custom golf items
- Sports cooling towels with logos
For more than 30 years, our staff at Totally Promotional has been helping customers find the best products for branding. We’d be happy to help you, too! Chat with us online, send us an email at [email protected], or call us at 1-866-795-4657.
Swag is the best prescription for the healthcare industry
Promotional products are an innovative and cost-effective branding method for healthcare companies. Many have discovered this and that’s why they are the top buyers of promotional products!
Healthcare promotional products help build brands, retain employees, attract new talent and establish trust with patients.
With the projected shortage of doctors and nurses, it’s crucial for health leaders to have an adequate and effective method of branding to lure new workers. Healthcare marketers also must keep pace with the rapidly changing landscape of healthcare advertising.
The success of all healthcare businesses relies on the continuing use of wellness swag to create a positive and memorable impression of their organization.
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