Bank promotional products help financial institutions stay relevant and top of mind in today’s fast-paced world.
That’s why so many banks, mortgage lenders, investment firms and credit unions turn to customized swag as a cost-effective means to promote brand visibility and create a lasting impression.
Bank promotional products perform in tough times
Inflation and an uncertain economy in 2023 have made bank customers unsure who to trust with their finances.
A recent study by J.D. Power showed the percentage of customers with $10,000 or more in primary bank deposit balances has fallen 16 percentage points. The same study noted that 9 percent more customers were considered “financially unhealthy.”
In these troubling economic times, it’s easy to understand why people are hesitant to hand over their hard-earned money to just any financial institution. Customers are looking for dependability and consistency. They want a bank or credit union they recognize and trust.
That’s why it’s important to frequently use your business name and logo to promote yourself. Incorporating the logo of your bank, credit card company or accounting firm in all your communications helps build brand recognition and credibility.
Financial promotional products can be key in building the trust you need. Custom swag is excellent for engaging clients and promoting a cohesive brand that resonates with the finance audience. Fortunately, marketing strategies for banks that use promotional products are seemingly endless.
Promotional product ideas for the finance industry
Let’s explore the top bank promotional products used to keep banking and finance professionals ahead of the competition.
General finance giveaway items for clients
Basic promotional gifts and giveaways can be used by accountants, tax preparers and other finance firms to build client relationships. Consider keeping a basket of personalized giveaways in your lobby for potential customers.
Here are a few basic, budget-friendly promotional items to customize with your name and logo:
- Promotional pens bundled with notebooks: Browse our Custom Pen & Notepad Sets
- Custom mugs: Our #1 bestseller is the 13 oz. Ceramic Campfire Mug
- Personalized water bottles: Boost your image with our brand-name drinkware
- Wholesale keychains: Select engraved keychains for a high-end look
- Custom tools: You can’t go wrong with our hot 6-in-1 Quest Multi-Tool Pen
High-end finance gifts for clients
Keep those clients, investors and board members feeling like part of your organization by presenting them with generous tokens of appreciation:
- Branded jackets: The Port Authority® Textured Soft Shell Jacket with full color logo is impressive!
- Branded backpack coolers: Win them over with the Arctic Zone® Repreve® Backpack Cooler With Sling
- Custom Bluetooth® speakers: For office or home, every client will love the Oppo™ Bluetooth® Headphones and Microphone
- Promotional umbrellas: Give them protection on the green with our bestselling 60-in. Arc Golf Panel Umbrella
- Bulk embroidered blankets: Live it up with our Reversible Lambswool Microsherpa Blanket with embroidered imprint
Bank promotional products for staff and new hires
Your bank employees and financial advisors deserve acknowledgement to stay focused. According to PPAI, 62 percent of employees feel appreciated by their employer when given a promotional product.
Keep everyone happy and feeling like part of the team with affordable gifts, awards and incentives. These items can be used for Employee Appreciation Day, work anniversaries and special achievements:
- Custom stainless steel tumblers: Our customer favorite is the 15 oz. Insulated Stainless Steel Tumbler
- Polo shirts with logos: Create your own brand ambassadors! Shop our high-quality and affordable brand-name apparel
- Personalized messenger bags: The WFH crowd will appreciate a laptop backpack!
- Customized tech gear: A popular favorite is our Mobile Phone Stand
Target younger clients with tech accessories
Technology and mobile giveaway items can help financial institutions expand their brand to a younger demographic. Bank swag such as phone chargers, selfie lights and blue light glasses are especially popular with younger audiences who are accustomed to digital devices.
Tech products and accessories provide an excellent opportunity to promote a company’s brand to a wider population.
Enjoy low-cost marketing with finance giveaways
In an unstable economy, customers aren’t the only ones worried about their financial wellbeing. Banks and other finance businesses also struggle with tight budgets. Marketing methods can be expensive and some simply don’t work as well as promotional items.
A promotional product with your name, logo or message can receive thousands of impressions during its lifetime.
Take a look at the average number of impressions made by our most popular promo items:
- Customized drinkware: 3,162 impressions
- Customized pens and pencils: 2,436 impressions
- Personalized outerwear: 7,856 impressions
- Bulk custom T-shirts: 5,053 impressions
- Promotional performance wear: 2,336 impressions
- Custom hats: 3,380 impressions
- Custom-printed bags: 1,940 impressions
Since many promotional items at Totally Promotional cost less than $1 each, you can reap incredibly effective and affordable advertising!
Give your financial organization a marketing boost
Promotional products are a powerful and cost-effective way for banking and finance professionals to promote brand identity and create lasting connections with clients, employees and prospects.
By leveraging promotional giveaways and gifts, financial institutions can keep their name in front of customers longer in an increasingly competitive marketplace.
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Who are the top buyers of promotional products? Pt. 1: Healthcare Industry
